Senior Manager of Performance Marketing

2 weeks ago


New York, New York, United States Fay Full time
Job Overview

As the Senior Manager of Performance Marketing at Fay, you will be pivotal in shaping and overseeing our user acquisition initiatives. Your role will encompass the formulation, execution, and management of our primary paid acquisition strategies, alongside exploring innovative channels for user engagement.

Key Responsibilities
  • Ownership of Paid Channels: You will take charge of our main paid acquisition avenues, steering the strategy, implementation, and performance analysis.
  • Strategic Development: Craft tailored marketing strategies for each platform, ensuring effective outreach to our target audience while remaining ahead of industry trends.
  • Creative Asset Production: Establish workflows to generate a high volume of creative materials by collaborating with both internal teams and external partners.
  • Data and Analytics Management: Oversee the data and analytics that underpin our paid marketing initiatives, including managing our attribution systems and tracking mechanisms.
  • Cross-Functional Collaboration: Work closely with marketing, product, and engineering teams to design engaging experiences that convert potential clients.
Qualifications
  • 3-5 years of experience in managing B2C acquisition strategies, with a focus on platforms such as Meta, TikTok, and Paid Influencers.
  • A growth-oriented mindset, characterized by curiosity and creativity, always seeking new ideas and conducting experiments.
  • Proven marketing expertise, capable of developing unique concepts that resonate with our target demographic.
  • Strong analytical skills, with the ability to extract, analyze, and interpret vital insights to inform actionable strategies.
  • Exceptional communication skills, adept at engaging with both internal and external stakeholders at all levels.

Explore the opportunity to contribute to a dynamic team dedicated to achieving success together.



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