Brand Marketing Specialist

2 weeks ago

San Francisco, California, United States Carmel Partners, Inc. Full time

Carmel Partners, Inc. is seeking a Marketing Manager to enhance our innovative marketing strategies across various platforms. This position is pivotal in managing the branding and promotional activities for our diverse portfolio. The successful candidate will play a crucial role in supporting both new projects and established properties, while also driving digital marketing initiatives and corporate branding efforts.

Key Responsibilities
  • Oversee updates to the website, ensuring the integration of new visuals and content within our proprietary content management system.
  • Manage the request for proposals (RFPs) process with branding agencies, including the preparation of cost analysis and maintaining comprehensive agency records.
  • Coordinate the design and installation of promotional materials such as construction signage and marketing banners.
  • Supervise the production of property visuals, including renderings, photography, and promotional videos.
  • Lead the implementation of virtual and self-guided tours, ensuring technology is effectively utilized.
  • Develop and manage budgets throughout the project lifecycle, from initial development to third-party transitions.
  • Oversee digital asset management, including photography, video content, and virtual tours of our properties.
  • Conduct competitive analysis of property-level marketing across digital platforms.
  • Support the execution of marketing deliverables, including visual content, digital media strategy, and public relations efforts.
  • Collaborate with external agencies to refresh existing marketing materials and ensure alignment with brand standards.
  • Perform quality control checks on marketing collateral and property presentations.
  • Facilitate the launch of interactive leasing tools and provide training for staff.
  • Explore innovative technology solutions to enhance marketing efforts across various platforms.
  • Prepare for temporary leasing arrangements and develop training programs for new teams.
Qualifications
  • Strong communication skills with the ability to present information clearly and effectively.
  • Proficient in written and verbal communication, with strong analytical capabilities.
  • Creative and self-driven, with a passion for achieving results both independently and collaboratively.
  • Exceptional organizational skills, capable of managing multiple projects simultaneously.
  • Team-oriented with a strong emphasis on building relationships.
Requirements
  • 3-5 years of marketing experience.
  • Bachelor's degree in business, marketing, communications, or a related field.
  • Experience in digital marketing and agency collaboration is highly preferred.
  • Background in real estate or hospitality is advantageous.
  • Strong team player with a commitment to high standards and integrity.
  • Advanced proficiency in MS Office Suite (Excel, PowerPoint, Word, Outlook).
  • Experience managing budgets and financial analysis.
  • Strong presentation skills for effective communication with stakeholders.
Compensation and Benefits

At Carmel Partners, we recognize the importance of competitive compensation and comprehensive benefits. The base salary for this position ranges from $100,000 to $110,000, with additional bonus incentives based on performance. We strive to provide a rewarding work environment that fosters professional growth.

About Carmel Partners

Founded in 1996, Carmel Partners is a leading firm in real estate investment management, specializing in multifamily development and construction. Our mission is to create exceptional communities that enhance lives and neighborhoods, focusing on high-demand markets across the United States.

Diversity and Inclusion

We are committed to fostering a diverse and inclusive workplace. At Carmel Partners, we value the unique perspectives and experiences of our employees, and we strive to create an environment where everyone feels respected and valued.

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