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Brand Marketing Specialist

2 months ago

San Francisco, California, United States Carmel Partners, Inc. Full time

Carmel Partners, Inc. is in search of a Marketing Manager to enhance our vibrant marketing initiatives. This role will focus on directing branding and promotional strategies for our diverse portfolio. The successful candidate will support both new projects and established properties, while also contributing to digital marketing efforts and the ongoing evaluation and enhancement of branded experiences.

Key Responsibilities
  • Manage updates to the website, ensuring that visuals and text are integrated into our content management system.
  • Facilitate requests for proposals (RFPs) with various branding firms, including compiling cost summaries and maintaining a comprehensive agency directory.
  • Oversee the design and installation of promotional signage, window displays, and marketing materials.
  • Coordinate property visuals, including renderings, photography, video presentations, and layout plans.
  • Lead the implementation of virtual and self-guided tours, including assessments and the introduction of new technologies.
  • Develop and manage budgets from project inception through to transition to third-party management.
  • Oversee digital asset management, including images, videos, and virtual tours of our properties.
  • Conduct competitive audits of property-level competitors across various digital platforms.
  • Support the execution of deliverables for properties, including visual content, digital creation, collateral design, public relations, social media, and digital strategy.
  • Coordinate and supervise tasks assigned to multiple external agencies to ensure compliance with brand standards.
  • Collaborate with creative agencies to refresh existing assets and execute marketing strategies in conjunction with third-party efforts.
  • Perform quality control checks on property listings, merchandising, and promotional displays.
  • Implement interactive leasing technology in offices, including training for staff.
  • Explore innovative uses of technology across platforms and collaborate with agencies to implement enhancements.
  • Plan for temporary leasing spaces and create onboarding programs for new leasing teams.
Qualifications
  • Strong communication skills with the ability to present information clearly and concisely.
  • Exceptional written, verbal, and analytical abilities.
  • Creative, self-driven, and intellectually curious, capable of achieving results independently and collaboratively.
  • Excellent organizational and time management skills, able to handle multiple projects concurrently.
  • Team-oriented with a strong emphasis on relationship-building.
Requirements
  • 3-5 years of experience in marketing.
  • Bachelor's degree in business, marketing, communications, or a related field.
  • Experience in digital marketing and agency collaboration is highly preferred.
  • Background in real estate or hospitality is advantageous.
  • Collaborative mindset with a commitment to excellence and integrity.
  • Proficient in MS Office Suite (Excel, PowerPoint, Word, Outlook).
  • Experience managing operating budgets and financial planning.
  • Strong presentation skills for effective interaction with stakeholders.
Compensation and Benefits

We recognize that compensation and benefits are vital factors in your employment decision. At Carmel, we offer a competitive salary and a comprehensive benefits package.

The base salary range for this position is $100,000 to $110,000. This range reflects our commitment to fair compensation and may vary based on individual qualifications and experience.

About Carmel Partners

At Carmel Partners, our mission is to create outstanding multifamily communities that enhance lives and neighborhoods. Established in 1996, we are a leading firm in real estate investment management, focusing on multifamily development, construction, renovation, and debt investments. Our integrated approach aims to achieve superior risk-adjusted returns across various market conditions.

Commitment to Diversity

We are dedicated to equitable hiring and promotion practices, fostering a diverse and inclusive workplace that values mutual respect. By embracing diverse backgrounds and perspectives, we create a sense of belonging that strengthens our community.

Carmel Partners is an Equal Opportunity Employer, committed to maintaining a work environment free from discrimination and harassment. Employment decisions are based on business needs, job requirements, and individual qualifications without regard to protected statuses.