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Brand Marketing Specialist

2 months ago

San Diego, California, United States Geekplus America Inc Full time
Job Overview

Salary: Competitive

Geek+ is a prominent innovator in robotic solutions tailored for logistics. We specialize in Autonomous Mobile-Robot (AMR) systems designed to deliver flexible, dependable, and highly efficient automation for warehouse operations and supply chain management. With an extensive portfolio of over 700 projects globally, our clientele includes Fortune 500 companies and leaders across various sectors such as retail, apparel, automotive, e-commerce, and manufacturing. Our workforce exceeds 1500 employees, with offices strategically located worldwide.

We are seeking a Brand Marketing Specialist to contribute to the execution of our U.S. marketing strategy and enhance our business presence in the United States. This role will assist the marketing lead in a variety of marketing functions, including trade shows, channel marketing, digital outreach, advertising, content development, and performance reporting. Event marketing experience is essential, with a strong focus on channel and brand promotion. The ideal candidate will demonstrate initiative, possess the ability to work autonomously with external partners, and exhibit a strong desire to learn and thrive in a dynamic, technology-driven environment.

Key Responsibilities

  • Event Marketing: Collaborate with the U.S. team and channel partners to execute both in-person and virtual events, employing comprehensive pre-and-post marketing communication strategies.
    • Develop engaging content for social media to promote events.
    • Create a targeted marketing database for email, mail, and web-based communications.
    • Design and deliver PowerPoint presentations for clients, speaking engagements, and internal communications.
    • Establish tracking and evaluation processes using CRM systems to monitor performance and potential ROI.
    • Coordinate with vendors and internal teams for event logistics, including planning, material handling, and travel arrangements.
  • Channel Marketing: Work closely with channel partners to devise effective co-marketing strategies and campaigns.
    • Craft and implement brand positioning and strategy for partner marketing across various channels.
    • Develop channel-specific strategies aligned with upcoming product launches.
    • Define measurement plans and frameworks to align with campaign objectives, utilizing data-driven methodologies to enhance marketing effectiveness.
    • Identify opportunities for collaboration across U.S. and global teams to streamline strategies and drive success.
  • Content Development: Assist in the creation of award applications, press releases, and both long and short-form blog content.
  • Digital Marketing: Support the execution of SEO/SEM strategies, media, and trade advertising initiatives.
  • Marketing Assets: Aid in the adaptation and development of marketing materials, including video production, product brochures, and case studies.
  • Reporting: Contribute to the preparation of data-driven monthly activity reports for global and regional teams.

Qualifications

  • Bachelor's Degree in Marketing, Communications, Journalism, or a related field.
  • 5-6 years of experience in B2B marketing and event management, preferably with corporate brands.
  • Strong business acumen with a solid understanding of B2B marketing and communications.
  • Proven ability to plan and execute large-scale events.
  • Experience in coordinating with diverse external partners and internal departments.
  • Ability to conceptualize and implement multi-channel marketing campaigns.
  • Exceptional writing skills with the capacity to adapt tone and style for different audiences.
  • Competence in defining and tracking performance metrics.
  • A passion for technology, an interest in robotics, and knowledge of supply chain and logistics are advantageous.
  • Willingness to work in a fast-paced, multicultural environment with flexible hours.
  • Availability for travel related to trade shows and video shoots.