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Brand Marketing Lead

2 months ago

San Francisco, California, United States Carmel Partners, Inc. Full time

Carmel Partners, Inc. is on the lookout for a Marketing Manager to enhance our innovative marketing initiatives. This pivotal role will focus on managing branding and marketing strategies for our diverse portfolio. The successful candidate will also support digital marketing projects, corporate branding efforts, and the ongoing evaluation and enhancement of branded customer interactions.

Key Responsibilities
  • Update website content, including images and text, within the content management system (CMS) of our proprietary platform.
  • Manage requests for proposals (RFPs) with various branding firms, including detailed cost analysis and maintaining a comprehensive agency database.
  • Oversee the design and installation of promotional signage, window displays, and marketing materials.
  • Coordinate property visual assets, including renderings, photography, videos, and site plans.
  • Lead the implementation of virtual and self-guided tours, including technology audits and rollouts.
  • Develop and manage budgets from project inception through to third-party transitions.
  • Supervise digital asset management, including renderings, photos, videos, and virtual tours.
  • Conduct competitive audits of property-level digital presence.
  • Support property marketing deliverables, including visual content, digital media creation, collateral design, and public relations strategies.
  • Manage deliverables from various third-party agencies to ensure adherence to brand standards.
  • Collaborate with creative agencies to refresh existing marketing materials and execute new strategies.
  • Perform quality control checks on property listings, merchandising, and promotional displays.
  • Launch interactive leasing tools and provide training for staff on their use.
  • Explore innovative technology solutions to enhance marketing platforms and leasing experiences.
  • Plan for temporary leasing environments and create onboarding programs for new teams.
Qualifications
  • Strong communication skills with the ability to present information clearly and concisely.
  • Exceptional written, verbal, and analytical abilities.
  • Creative, self-driven, and eager to achieve results both independently and collaboratively.
  • Outstanding organizational and time management skills, capable of handling multiple projects simultaneously.
  • Team-oriented with a focus on building strong relationships.
Requirements
  • 3-5 years of marketing experience.
  • Bachelor's degree in business, marketing, communications, or a related field.
  • Experience in digital marketing and agency collaboration is highly preferred.
  • Background in real estate or hospitality is advantageous.
  • Collaborative mindset with a commitment to excellence and integrity.
  • Proficient in MS Office Suite (Excel, PowerPoint, Word, Outlook).
  • Experience with budget management, financial planning, and analysis.
  • Strong presentation skills, capable of making effective recommendations and engaging with stakeholders.
Compensation and Benefits

At Carmel Partners, we recognize that compensation and benefits are crucial factors in your employment choice. We offer a competitive salary and a comprehensive benefits package.

The base salary range for this position is $100,000 to $110,000. This range reflects our commitment to providing fair compensation based on experience and qualifications. Additional compensation may include a bonus incentive based on performance.

About Carmel Partners

Founded in 1996, Carmel Partners is a leading firm in real estate investment management, specializing in multifamily development and construction, renovation, and debt investments. Our mission is to create exceptional communities that enhance lives and neighborhoods.

Diversity and Inclusion

We are dedicated to equitable hiring practices and fostering a diverse and inclusive workplace. By embracing a variety of backgrounds and perspectives, we create a sense of belonging that strengthens our community and enhances our ability to build thriving neighborhoods.

Carmel Partners is an Equal Opportunity Employer, committed to maintaining a work environment free from discrimination and harassment. Employment decisions are based on business needs, job requirements, and individual qualifications without regard to any protected status.