Senior Product Marketing Manager B2B

2 weeks ago


New York, New York, United States DailyPay Full time
About DailyPay

DailyPay is a leading on-demand pay solution that empowers employees to take control of their financial well-being. Our award-winning technology platform helps top employers build stronger relationships with their employees, driving motivation and retention.

The Role

We're seeking a Senior Product Marketing Manager, B2B to lead the planning and execution of go-to-market strategy and product launches. This role will sit at the intersection of Product, Commercial, and Marketing teams, driving sales objectives and product launches.

Key Responsibilities
  • Develop and execute go-to-market strategies for new product features and launches
  • Partner with product managers to create and champion product marketing strategies
  • Drive quarterly planning and business impact with product marketing activities and campaigns
  • Launch new features, capabilities, and products with cross-functional teams
  • Build product positioning, messaging, and marketing strategies to win over prospects and customers
  • Develop personas and customer research methods to understand prospective and existing partners and employees
  • Enable sales, success, and support teams with product information and feedback
What We Offer
  • Exceptional health, vision, and dental care
  • Opportunity for equity ownership
  • Life and AD&D, short- and long-term disability
  • Employee Assistance Program
  • Employee Resource Groups
  • Fun company outings and events
  • Unlimited PTO
  • 401K with company match

DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect. We strive to build and develop diverse teams to create an organization where innovation thrives, and the full potential of each person is engaged.



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