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Senior Product Marketing Manager, Supply API
2 months ago
We are seeking a highly skilled Senior Product Marketing Manager to lead the go-to-market and product initiatives for our supplier products and programs. As a key member of our Supply team, you will be responsible for launching and driving the adoption of our supplier API, platform, and programs.
Key Responsibilities- Develop and execute go-to-market strategies to drive adoption and growth of our supplier API, platform, and programs.
- Collaborate with Product Management to distill complex technical product features into crisp value propositions for our partner segments.
- Define supplier segments and personas across the entire buyer and partner success journey.
- Ensure the success of business development, sales, onboarding, partner success, and support by equipping them with knowledge, messaging, processes, and collateral for attracting new partners and growing product adoption after sales.
- Partner with a high-performing Product Management team to introduce features within the product platforms that drive adoption and engagement across partner segments.
- Conduct market research with existing and potential suppliers and partners to uncover opportunities to create a highly differentiated product offering and innovate in new markets.
- 3+ years of experience managing a product marketing team.
- 5+ years in product, product marketing, and/or marketing, preferably with an API or other technical products.
- At least 2 years in B2B product marketing with technical products, including some experience in the affiliate marketing and/or e-commerce distribution landscape.
- Proven success translating complex technical concepts into compelling value propositions and marketing messaging.
- Demonstrated capacity to craft holistic growth programs that drive adoption, engagement, and retention, including through product features.
- Track record of translating customer needs into product ideas that result in innovative product solutions that are adopted by target audiences.
- Willingness and ability to work with teams across multiple time zones, including the United States and Europe.
- Strongly preferred: basic SQL.
We are Tripadvisor, a leading marketplace for travel experiences. We believe that making memories is what travel is all about. Our Supply team is a crucial part of our business, and we are looking for a talented Senior Product Marketing Manager to join our team.
We offer a competitive compensation package, flexible working hours, and a supportive and inclusive culture. If you are a customer-oriented, excellent communicator, and a great collaborator, we encourage you to apply for this exciting opportunity.
