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Senior Product Marketing Manager

2 months ago

New York, New York, United States SS&C Technologies Holdings Full time
Job Overview

Senior Product Marketing Manager - Asset Management

We are seeking an experienced Senior Product Marketing Manager to join our global Product Marketing team. This role will focus on our B2B Asset Management segment, targeting buyers in retail investment management, institutional investment management, and brokerage-dealer firms across the globe.

Key Responsibilities

  • Develop and execute product positioning and messaging that resonates with our target buyer personas.
  • Research and understand market, product, and competitive dynamics, and socialize findings and recommendations with Sales, Product Management, and Marketing.
  • Support content development initiatives, including guidance on our content strategy and writing of assets such as blog posts, videos, web demos, and social media content.
  • Understand and document our buyer and customer journeys for each of our target segments, and take action to improve marketing, sales, product, services, and customer success.
  • Develop a marketing plan for SS&C's products in conjunction with product marketing leadership and our broader marketing team.

Requirements

  • Undergraduate degree in a relevant field.
  • Five to seven years of experience working in Asset Management ecosystems and at least 3 years of experience in product marketing.
  • 2+ years of experience in FinTech/B2B SaaS.
  • Exceptional written and verbal communication skills, with experience crafting and evangelizing product messages, developing creative product marketing content, and presenting to customers and sales teams.
  • Ability to master complexity and convey complex concepts in simple terms.
  • Empathy for customers and passion for helping them.
  • Self-starter personality and comfort with ambiguity.