Senior Director, Product Marketing Lead

7 hours ago

New York, New York, United States LetsGetChecked Full time
Job Description

LetsGetChecked is a global healthcare solutions company that provides innovative tools to manage health from home through health testing, virtual care, genetic sequencing, and medication delivery for a wide range of health and wellness conditions.

We are seeking a dynamic and experienced Senior Director, Product Marketing to join our team. The ideal candidate will have 5-10 years of experience in B2B and Product Marketing, with a strong background in healthcare marketing and proven team leadership skills.

The Senior Director, Product Marketing creates go-to-market strategies for all B2B verticals (health plan, employer, public sector, life sciences and provider) as well as products and services. This includes product positioning, marketing strategy and sales enablement to drive buyer awareness and desired business outcomes.

Key Responsibilities
  • Develop and execute comprehensive product marketing strategies to drive product adoption and market growth.
  • Collaborate with the executive team to align product marketing strategies with company goals and objectives.
  • Lead market research and analysis to identify customer needs, market trends, and competitive landscape.
Requirements
  • 5-10 years of experience in B2B and Product Marketing, with a focus on healthcare marketing.
  • Proven track record of successful product marketing leadership and team management.
  • Strong understanding of healthcare industry trends, regulations, and market dynamics.
  • Excellent strategic thinking, analytical, and problem-solving skills.
  • Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
  • Demonstrated ability to work collaboratively across departments and manage multiple projects simultaneously.
  • Proficiency in marketing analytics tools and CRM systems.
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • Familiarity with Google Workspace.
  • Ability to work Eastern Time hours.
What We Offer
  • Competitive salary range of $130,000-$140,000.
  • Health, dental & vision insurance.
  • 401k Matching contribution.
  • Employee Assistance Programme.
  • Annual Compensation Reviews.
  • Flexible PTO Policy and 3 paid volunteer days per year.
  • Free monthly LetsGetChecked tests.
  • A referral bonus programme to reward you for helping us hire the best talent.
  • Internal Opportunities and Careers Clinics to help you progress your career.
  • Maternity, Paternity, Parental and Wedding leave.

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