Marketing Solutions Product Manager

6 days ago


Remote, Oregon, United States RateGain Full time
About the Role

We are seeking a highly skilled Senior Product Manager to join our team at RateGain, a leading provider of ad tech services. As a Senior Product Manager, you will play a critical role in driving the development of reporting, analytics, and optimization for our media products, focusing on key areas for feature development and driving growth of our Consortium and Measurement Offering.

Key Responsibilities
  • Customer Insights: Understand the voice of the customer and collaborate with the product management team to translate their needs into compelling products or features.
  • Product Roadmap: Collaborate with cross-functional teams, including operations, engineering, design, marketing, and sales, to define product requirements and create a detailed product roadmap to optimize cost of ownership and optimization for Ad Tech Services.
  • Market Research: Conduct thorough market research and competitive analysis to understand stakeholders' (customer and media operation team) pain points, industry trends, and emerging technologies.
  • Communication: Communicate a clear roadmap both internally and externally to RateGain constituents, while maintaining a backlog for internal Scrum ceremonies for execution.
  • Prioritization: Prioritize features and enhancements based on business value, customer impact, and technical feasibility.
  • Feedback: Gather feedback from customers, sales teams, and media ad operation team to identify areas for improvement and opportunities for new features.
  • Key Performance Indicators: Define and monitor key performance indicators (KPIs) to measure the success of RateGain's ad tech products and services.
  • Product Launches: Coordinate and execute product launches, ensuring effective communication across all departments and successful market adoption.
  • Training: Develop and deliver product training to customer success and ad operation teams to enhance product knowledge and customer support capabilities.
  • Partnerships: Work closely with external partners and vendors to integrate third-party technologies and data sources into RateGain's ad tech ecosystem to facilitate optimization in service delivery.
Requirements
  • Experience: At least 3 years of experience in a Product Management role.
  • Ad Tech Expertise: 5 years of experience with DSP, Adserver, and the broader ad tech ecosystem (SSP, DMP, etc.), including optimizing programmatic performance across these solutions.
  • Understanding: Understanding of how Adtech and Martech overlap, particularly in analytics and measurement solutions.
  • Shared Accountability: Shared accountability for managed media campaign performance, success, and revenue (growth and retention) with the teams servicing clients.
  • Technical Skills: Ability to grasp both the commercial and technical aspects of product development with prior experience in executing product roadmaps.
  • Customer Focus: Proven expertise in understanding customer needs and pain points.
  • Data Analysis: Ability to perform independent data analysis with intermediate SQL skills in a cloud environment.
  • Collaboration: Effective collaboration across multiple global time zones.
  • Cloud Experience: Prior experience working with cloud applications or measurement products is considered a plus.


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