Senior Manager, Influencer Engagement

2 weeks ago

Atlanta, Georgia, United States TradeSchool Inc Full time

About TradeSchool Inc: Trade School is a premier content agency dedicated to producing high-quality, strategically designed content at scale. We recognize the power of content as a vital instrument for addressing contemporary business challenges through engaging storytelling, meaningful connections, and data-driven insights. As an integrated content agency collaborating with Fortune 500 companies, our mission is to facilitate smarter conversations between brands and audiences through expertly crafted content.

Role Overview: Our Creator Marketing division is focused on delivering strategic insights and opportunities for influencer and creator campaigns that truly resonate with target audiences and generate significant business impact for our clients. We are on the lookout for professionals who not only align with our culture but also contribute to its evolution.

Key Responsibilities:

  • Embrace strategic challenges and excel in exploring new and uncharted spaces, particularly within the digital, social, and influencer marketing domains.
  • Identify innovative opportunities through self-directed learning and research.
  • Think creatively and apply insights for both internal and external advantages.
  • Demonstrate a genuine passion for our work and the industry, actively seeking proactive opportunities in every endeavor.
  • Comprehend the influence of creators and content, while enjoying the process of discovering what types of content resonate with diverse audiences.
  • Recognize that data can emerge from both traditional and unconventional sources.
  • Exhibit a strong commitment to serving our clients and their customers.
  • Foster collaboration with cross-functional, hybrid teams.
  • Connect various talents through effective collaboration.

What You Will Do:

The Senior Manager, Influencer Engagement will be responsible for developing and executing top-tier creator and influencer campaigns. This includes talent selection, relationship management, outreach and negotiations, campaign measurement, and thought leadership within the industry.

Specific Duties Include:

  • Oversee the successful execution of influencer campaign programming, encompassing influencer selection, outreach, contract negotiations, content development facilitation, and performance analysis.
  • Maintain daily communication with campaign creators and their representatives.
  • Create detailed content briefs to ensure alignment with campaign objectives.
  • Provide constructive feedback to influencers regarding content proposals and final assets.
  • Stay informed about emerging trends within the influencer ecosystem and guide internal and external clients accordingly.
  • Maintain expertise in best practices for utilizing influencer content across various marketing channels.
  • Build and nurture strong relationships with influencers and their management teams to ensure a positive collaboration experience.
  • Manage client relationships by providing timely updates on campaign status and progress.
  • Review influencer content for compliance with guidelines and campaign strategies.
  • Advise and collaborate across teams, promoting best practices and prioritizing creator and influencer initiatives.
  • Utilize analytical insights to enhance campaign execution and optimize content opportunities.
  • Lead and cultivate relationships with junior clients and third-party vendors, facilitating effective communication.
  • Conduct market research to bring innovative ideas to creative solutions.

Qualifications:

  • 4+ years of experience in social media, digital, and influencer marketing within an agency or large consumer-focused brand; experience in e-commerce or retail is advantageous.
  • Proven experience in influencer and creator marketing, with responsibilities spanning both strategy and execution.
  • In-depth knowledge of influencer strategy, social media channels, and negotiation processes.
  • Familiarity with influencer discovery and reporting platforms.
  • Understanding of influencer advertising guidelines, including FTC regulations.
  • Strong interpersonal skills with a track record of successful collaboration.
  • Ability to manage multiple projects while providing strategic recommendations.
  • Highly organized, detail-oriented, and accountable for results.
  • Experience managing external vendors and platform partners.
  • Proficient in various digital content management systems.

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