Strategic Event Marketing Specialist

2 weeks ago


San Francisco, California, United States Marrina Decisions Full time
Job Overview

Salary: Competitive range based on experience, with performance incentives.

We are in search of a dedicated and enthusiastic Event Marketing Manager to contribute to our dynamic organization. In this role, you will be instrumental in crafting and implementing strategic event initiatives that enhance brand visibility, attract qualified prospects, and build connections with essential industry stakeholders.

Key Responsibilities:
  • Formulate and oversee a detailed event marketing strategy that aligns with our broader marketing objectives.
  • Design and implement exceptional experiences for both in-house and external events.
  • Coordinate and manage our client's participation in events, including booth design, presentations, speaking engagements, and related activities.
  • Supervise all aspects of event logistics, budgeting, and vendor relations to ensure seamless execution.
  • Devise lead capture methodologies, manage post-event follow-ups, and collaborate with the sales team to convert leads into clients.
  • Evaluate event performance through key metrics to analyze effectiveness and refine future initiatives for optimal results.
  • Collaborate with sales and product teams to guarantee flawless event execution.
  • Stay informed on industry trends and pinpoint new event opportunities to maintain a competitive edge.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related discipline.
  • A minimum of 5 years of experience in event marketing with a proven success record.
  • Expertise in managing the entire event lifecycle, from planning and execution to evaluation and ROI assessment.
  • Ability to thrive in a fast-paced setting, excelling in project management, communication, and organizational skills.
  • Capability to work autonomously and collaboratively to meet team objectives.
  • Experience in budget management and ensuring financial accountability.
  • Creativity and enthusiasm for crafting engaging experiences that resonate with participants. Bonus: Familiarity with event technology platforms and a passion for AI.
  • Understanding of generative AI tools for marketers to enhance efficiency and drive innovation.
  • Innovative thinker with the capacity to generate fresh ideas and translate them into impactful event strategies.
  • Flexibility to adapt to various roles in a fast-paced startup environment, pivoting as necessary to achieve business outcomes.

Marrina Decisions is an Equal Opportunity Employer, offering a comprehensive benefits package that includes healthcare, dental, and vision insurance, along with opportunities for professional development in the evolving MarTech landscape.



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