Event Marketing Specialist

2 weeks ago

San Francisco, California, United States NextRoll Inc. Full time
Position Overview:

As an Event Marketing Specialist, you will become an integral part of our Revenue Marketing team, contributing to our diverse range of owned and paid event initiatives.

Your role will encompass the effective management, execution, and assessment of our event marketing strategies, which include webinars, third-party conferences, and personalized field events.

This position is temporary and will require collaboration with the Marketing and Revenue teams to develop event strategies, themes, and tools aimed at enhancing sales, brand visibility, and customer engagement that align with our business goals.

Key Responsibilities:
  • Collaborate with the Senior Field Marketing Manager to oversee the complete lifecycle of all event marketing projects, from ideation and planning to execution and post-event analysis, to optimize lead generation and pipeline development.
  • Ensure all logistical details for event participants are clearly communicated and organized, including schedules, locations, registration information, speaker coordination, and any other pertinent details to facilitate a smooth event experience.
  • Work cross-functionally to support owned event activations for Go-To-Market (GTM), Account-Based Marketing (ABM), Co-Marketing/Partnerships, and Customer Advocacy.
  • Maintain data consistency across systems to enhance operational efficiency for all event marketing campaigns.
  • Conduct evaluations after events, report on progress towards objectives, and suggest strategies for improvement.
  • Assess third-party opportunities and cultivate vendor relationships to improve market visibility, minimize costs, and ensure high-quality deliverables.
Qualifications:

1-3 years of experience in business-to-business experiential marketing, comprehensive event management, production, or related fields.

Proven project management capabilities, with the ability to juggle multiple projects concurrently while delivering exceptional results within established timelines and budgetary constraints.

Strong familiarity with Salesforce, Asana, Splash (or similar event management platforms), Marketo, and Tableau, particularly in campaign management and reporting.

Excellent communication and interpersonal skills, enabling effective collaboration across various teams.

A strategic mindset coupled with creativity and a passion for crafting innovative and memorable experiences.

Strong analytical and problem-solving abilities.

Willingness to travel to events as required.

Benefits:

Competitive compensation and comprehensive medical coverage.

Numerous opportunities to engage with local organizations through community initiatives.

For additional benefits not listed here, please refer to our Careers page.

About NextRoll:

NextRoll is a marketing and advertising platform designed to assist B2C businesses in increasing revenue and optimizing multi-channel campaign performance. Our platform enables the seamless integration of web ads, social ads, and email marketing, enhancing the effectiveness of marketing efforts.

Driven by cutting-edge automation and personalization, our machine learning technology analyzes real-time advertising data to boost traffic and sales.

NextRoll empowers clients to generate significant sales annually and has been utilized by numerous brands since its inception.

We are dedicated to fostering diverse teams and are proud to be an equal opportunity employer, ensuring that all applicants receive fair consideration without regard to various characteristics.

We are committed to providing reasonable accommodations for individuals with disabilities throughout the application and interview process, as well as in performing essential job functions.

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