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Senior Event Marketing Manager
2 months ago
At Udemy, we're dedicated to making high-quality education accessible to everyone, everywhere. Our intelligent skills platform and global community of instructors have helped over 70 million learners and 16,000 organizations achieve their goals.
About This RoleAs a Senior Manager on our North America events team, you'll drive our company's presence at conferences and hosted events that contribute to pipeline creation, customer acquisition, and brand growth.
- Plan and execute event programs across hosted and 3rd party sponsored events to generate pipeline opportunities for our GTM team in North America.
- Partner closely with marketing channels to ensure events are integrated into our overall marketing strategy.
- Identify and develop new and innovative event experiences to scale our reach and brand exposure across in-person and virtual event programs.
- Lead global projects, initiatives, and standard operating procedures to drive efficiencies and consistency within our global events team.
- Create impactful enablement tools and resources to empower Sales and Customer Success organizations to drive awareness and meet registration goals for event programs.
- Evaluate event performance on a regular basis against key metrics and apply changes and learnings to maximize impact for pipeline generation.
- Source and manage vendor and agency relationships for event planning and execution.
- Develop and execute event marketing strategies to drive business growth and customer engagement.
- Collaborate with cross-functional teams to integrate events into overall marketing plans.
- Manage event budgets and vendor relationships to ensure successful event execution.
- Measure and analyze event performance to inform future event strategies.
- 7+ years of experience in event management, preferably in a fast-paced B2B company with a proven track record of leading, project managing, and executing large multi-faceted projects.
- A strategic mindset to align event objectives with overall business goals.
- Incredible organization and project management skills to manage multiple events tasks, vendors, and stakeholders simultaneously.
- Strong and effective communication skills to communicate with internal teams, external vendors, and attendees across various communication mediums.
- Demonstrated ability to set strategic direction and lead go-to-market plan execution, including evaluation of event performance against key metrics.
- A strong track record of delivering against KPIs that range from awareness and perception through to adoption, usage, and loyalty.
- A love for cross-functional partnering with various business units, including Sales, Customer Success, Customer Marketing, Demand Generation, Product Marketing, and Content Marketing.
- Understanding of accounting and finance, as well as strong knowledge and experience around event contracts and negotiations.
- Comfortable level of ability to travel across the US, estimated 30% travel.
We're committed to transparency around compensation. Actual compensation for this role is based on several factors, including job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
Compensation Range: $130,000—$162,000 USD
