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Event Marketing Specialist

2 months ago

San Francisco, California, United States NextRoll Inc. Full time


As the Event Marketing Specialist, you will become a vital member of our Revenue Marketing team, contributing to our extensive array of owned and paid event initiatives.

In this capacity, you will oversee the effective management, execution, and assessment of our event initiatives, which encompass webinars, external conferences, and high-engagement field events.

This position is temporary and spans six months.

Your collaboration with the Marketing and Revenue teams will be essential in crafting event strategies, themes, and tools aimed at enhancing sales, brand visibility, and customer experiences that align with our business goals.

Your primary responsibility will be the logistical oversight of event initiatives, working alongside cross-functional teams, and delivering comprehensive reports on the outcomes of these initiatives.

This role is available for remote work options.

We value diverse talent and encourage all qualified candidates to apply, as we will consider your application for other suitable roles.

We are dedicated to fostering the growth of our employees' careers, offering over 1,800 training classes annually.


Your contributions will include:
Working closely with the Sr.

Field Marketing Manager to ensure comprehensive management of all event marketing projects, covering ideation, planning, execution, and post-event evaluations to optimize lead generation and pipeline development.

Ensuring that all logistical details for event participants are communicated clearly and organized, including event timelines, venues, registration information, speaker onboarding, and any other pertinent details to ensure a smooth event experience.

Collaborating across departments to support owned event activations for GTM, ABM, Co-Marketing/Partnerships, and Customer Advocacy.
Facilitating seamless data synchronization across systems to minimize data discrepancies and improve operational efficiency across all event marketing initiatives.
Conducting evaluations after events, reporting progress towards objectives, and suggesting optimization strategies.
Assessing third-party opportunities and establishing vendor relationships to enhance market presence, reduce expenses, and ensure quality deliverables.

Qualifications you will bring:
1-3 years of experience in business-to-business experiential marketing, comprehensive event management, production, or related fields.

Strong project management capabilities, with the ability to handle multiple projects concurrently and deliver top-tier results within established deadlines and budgetary constraints.

Proficient knowledge of Salesforce, Asana, Splash (or similar event platforms), Marketo, and Tableau, including campaign management and reporting.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
A strategic mindset coupled with creativity and a passion for delivering innovative and memorable experiences.
Strong analytical and problem-solving abilities.
Willingness and ability to travel to events as required.

Benefits and perks:
Competitive compensation and comprehensive medical coverage. Join a community of peers as a member of one of our Employee Resource Groups. Ample opportunities to volunteer with local organizations through NextRoll Gives Back. For additional benefits not mentioned, please visit our Careers page.

Additional Information:

Minimum hourly rate of $19.88 to maximum hourly rate of $ benefits. The range provided is NextRoll's reasonable estimate of the base compensation for this role.

The actual amount will be determined based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities.

Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors. About AdRoll: AdRoll is a marketing and advertising platform that assists B2C businesses in increasing revenue and optimizing multi-channel campaign performance.

We facilitate the integration of web ads, social ads, and email for more effective marketing efforts.

Driven by industry-leading automation and personalization, the AdRoll platform's machine learning analyzes real-time advertising data to enhance traffic and sales.

AdRoll supports customers in generating over $246 billion in sales annually and has been utilized by more than 140,000 brands since its inception.

AdRoll operates as a division of NextRoll, Inc.

We are committed to building diverse teams and take pride in being an equal opportunity employer.

Learn more about our DEI impact through our DEI Annual Report on our Culture page.

All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status, or other characteristics.

We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

To request reasonable accommodation, contact.