Senior Product Marketing Manager

6 days ago


Grand Rapids, Minnesota, United States WernerCo Full time
Job Description

About the Role

The Director of Product Marketing and Strategy will lead and drive the development and execution of short and long-term strategies for the WernerCo Retail Climbing Products portfolio. This role will be responsible for driving continued market share growth of the #1 Werner Ladder brand and portfolio within the Retail Channel.

Key Responsibilities

  • Develop and execute the strategic vision and financial plan for the assigned product line, leveraging in-depth end user, customer, and competitive insights to identify new business opportunities and inform long-range plans that drive market share and improve product line profitability.
  • Collaborate with executive leadership and cross-functional teams to deliver 1 and 3-year new product roadmaps and associated investment plans, making recommendations for leveraging existing, enhanced, and new technologies that enable differentiated, end-user preferred product solutions.
  • Lead coordination of ongoing market and competitive intelligence, analyzing and effectively communicating market trends, customer/consumer demands, and competitor strategies for product and pricing.
  • Evaluate performance against strategic plan, report progress, and recommend adjustments against strategic plan.
  • Develop and execute go-to-market and commercial planning support for all new product launches and key initiatives, ensuring keen competitive understanding and setting marketing objectives and activities aligned to drive share in a highly competitive environment.
  • Partner with Channel, Sales, and Customer teams to ensure commercial viability and set performance expectations, making recommendations for positioning and pricing that enhance Customer and WernerCo margin, enable cross-channel success, and position for market success.
  • Champion and lead cross-functionally to achieve strategic initiatives, responsible for the leadership and development of two Product Marketing direct reports.

Requirements

  • Bachelor's degree in Business Administration, Marketing, or related field.
  • 10+ years of Product Management/Marketing experience.
  • 5+ years of experience leading a team of direct and indirect reports.
  • Ability to travel up to 30% for end-user research, customer meetings, shows/events as required.
  • High proficiency level with MS Office applications required.


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