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Strategic Marketing Lead

2 months ago

Sauk Rapids, Minnesota, United States VERMILION HOLDINGS GROUP Full time
Job Overview

Position Type: Hybrid (Remote and On-site)
Location: Minnesota

Vermilion Holdings Group (VHG) is a dynamic organization dedicated to enhancing customer experiences and fostering employee growth. With a rich history spanning three decades, VHG encompasses a diverse portfolio of businesses that cater to various sectors, including retail, healthcare, hospitality, government, and corporate clients. Our offerings include innovative technology solutions, comprehensive marketing services, and robust distribution channels.

Key Responsibilities

The Marketing Manager will play a pivotal role in shaping the marketing strategy and providing essential tools and resources to drive the company's success. This position involves:

  • Leading and managing a team of marketing professionals, including a social media manager.
  • Overseeing product marketing initiatives to enhance brand visibility and market share.
  • Collaborating with sales teams to deliver timely information and support.
New Product Development

In this role, you will:

  • Create comprehensive business plans for new product launches.
  • Coordinate with R&D and sales teams to align product development with strategic goals.
  • Conduct market research to gather insights and assess customer needs.
Existing Product Management

Your responsibilities will also include:

  • Managing the lifecycle of existing products and analyzing market trends.
  • Developing promotional strategies to expand market reach.
Competitor Analysis

Stay ahead of the competition by:

  • Monitoring competitor activities and formulating response strategies.
Marketing Materials Development

Ensure the creation of high-quality marketing materials by:

  • Developing master versions for brochures, advertisements, and presentations.
  • Collaborating with external agencies for advertising and public relations.
Digital Marketing Strategy

As part of your role, you will:

  • Design and implement a digital marketing strategy across various platforms.
  • Analyze digital performance metrics and optimize campaigns for better engagement.
eCommerce Strategy

Drive growth in online sales by:

  • Executing strategies to enhance direct-to-consumer and B2B revenue.
  • Managing website content and optimizing for search engines.
Qualifications
  • Minimum of 3 years of marketing experience.
  • Strong understanding of marketing principles and practices.
  • Experience in copywriting and graphic design is preferred.
  • Proficient in Microsoft Office and digital marketing tools.
Benefits
  • 401(k) with matching contributions
  • Health, dental, and vision insurance
  • Flexible work schedule
  • Competitive salary with bonus opportunities

Education: Bachelor's degree preferred.