Lifecycle Marketing Associate Manager

2 weeks ago

California, Missouri, United States MasterClass Full time

About Us:

MasterClass is the premier streaming platform where the world's foremost experts converge, allowing anyone, anywhere, to gain inspiration from their insights and narratives. We connect you with the creators, innovators, and leaders who have transformed the world, empowering you to transform your own.

Our members enjoy unparalleled access to over 150 instructors and classes spanning a diverse array of disciplines, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing, and more. Experience the creative process in Nas' recording studio, explore culinary arts with Gordon Ramsay, and delve into filmmaking with James Cameron. Shape your career with guidance from Elaine Welteroth, prepare for success with Lewis Hamilton, refine your pitch with Shonda Rhimes, and unlock your negotiation skills with Chris Voss.

This is a significant moment for MasterClass, and we invite you to contribute to our journey. We are expanding our team to bolster our operations.

Role Overview:

The lifecycle marketing function is vital to MasterClass's ongoing success. In this role, you will have the chance to track our users' experiences and make impactful contributions across various communication channels, serving both B2C and B2B audiences. You will collaborate with a team of talented marketers and work cross-functionally with departments such as Product, Marketing, Engineering, and others.

Key Responsibilities:

  • Develop targeted programs and campaigns for distinct customer segments (both B2C and B2B) to enhance acquisition and engagement.
  • Oversee multiple aspects of lifecycle marketing, including the creative brief process, messaging/content alignment, launch updates, quality assurance, data integrity checks, and stakeholder approvals.
  • Relay essential project updates, milestones, successes, and challenges of campaigns to leadership and cross-functional teams.
  • Design and manage the experimentation strategy for engagement and enterprise campaigns, continually refining methods to boost class participation.
  • Build strong relationships with internal cross-functional stakeholders (Product, Creative Operations, Legal, etc.) to ensure lifecycle communications are relevant, personalized, and aligned with our brand.

Qualifications:

  • Minimum of 3 years of experience in lifecycle marketing or a related field.
  • Experience with a major Email Service Provider (ESP) – familiarity with Iterable is a significant advantage.
  • Proven ability to collaborate with diverse teams in a dynamic, technology-driven environment.
  • Understanding of the technical tools and languages (HTML, CSS, Java) that underpin lifecycle campaigns.
  • Strong grasp of key marketing metrics for evaluating campaign performance.

At MasterClass, we believe that our best work emerges from diverse perspectives. We are proud to be an equal opportunity employer and are committed to providing equal employment opportunities regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable law. Additionally, MasterClass will offer reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to understand how we can better support you.

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