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Audience Engagement Marketing Coordinator
2 months ago
Title:
Marketing Operations Audience Coordinator
Location:
New York, NY - On site Tuesday, Wednesday and Thursday
Duration: 6 month contract with potential to extend
Work Requirements:
US Citizen, GC Holders or Authorized to Work in the US
Job Overview:
The Growth Marketing division is dedicated to enhancing subscriber acquisition for streaming services on a global scale. This division oversees the planning, execution, and refinement of user acquisition strategies through paid media initiatives. The Paid Media Operations & Technology team is committed to delivering strategies, processes, and technologies that facilitate scalable performance marketing with consistency and excellence across the globe.
Key Responsibilities:
1. Oversee and allocate first-party audiences to our marketing platforms using data management tools.
2. Manage projects and provide updates on essential audience initiatives.
3. Review and enhance our global audience setup and requirements.
4. Develop processes and tracking materials for internal teams, ensuring compliance with privacy and legal standards across business units.
5. Collaborate with channel teams to assess audience implementation and activation across various platform partners.
6. Manage request intake and prioritize cross-line of business requests and initiatives.
7. Utilize comprehensive project management tools such as Jira, Airtable, and Google Sheets.
Basic Qualifications:
- 2-4 years of experience in Marketing Technology, Performance Marketing, or Advertising.
- Detail-oriented with a proven track record in process development and execution.
- Strong background in Marketing and Advertising Technologies, including familiarity with audience segmentation tools and strategies (e.g., tag managers, DMPs, and CDPs/CCDPs) and trends (e.g., identity resolution, global privacy regulations).
- Experience across marketing channels such as social media, programmatic advertising, search, and CTV to achieve customer acquisition and retention objectives.
Preferred Qualifications:
- Experience in an agency setting.
Required Education:
- Bachelor's degree.
Our benefits package includes:
- Comprehensive medical benefits
- Competitive pay
- 401(k) retirement plan
- Much more
About INSPYR Solutions
Technology is our focus and quality is our commitment.
As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs.
Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions.By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities.
Learn more about us at
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
