Audience Engagement Marketing Coordinator

2 weeks ago

New York, New York, United States Solomon Page Full time

We are seeking a Marketing Operations Audience Coordinator to join a leading media organization. The Growth Marketing division is dedicated to enhancing subscriber acquisition for the streaming service on a global scale. This team is responsible for the strategic planning, execution, and refinement of user acquisition through paid media initiatives. The focus of the Paid Media Operations & Technology team is to deliver strategies, processes, and technological solutions that empower the company's performance marketing to expand internationally with uniformity and excellence.

Key Responsibilities:

  • Oversee and allocate first-party audiences to our marketing platforms using our data management systems.
  • Manage projects and provide updates on essential audience initiatives.
  • Conduct audits and refresh our global audience configurations and requirements.
  • Develop processes and tracking documentation for internal teams that comply with privacy and legal standards across business units.
  • Collaborate with channel teams to assess audience implementation and activation across platform partners.
  • Handle request intake and prioritize cross-line of business requests and initiatives.
  • Utilize comprehensive project management tools such as Jira, Airtable, and Google Sheets.

Required Qualifications:

  • 2-4 years of experience in Marketing Technology, Performance Marketing, or Advertising.
  • Experience in-house or at an agency.
  • Detail-oriented with a proven track record in process development and execution.
  • Strong foundation in Marketing and Advertising Technologies, including familiarity with audience segmentation tools and strategies (e.g., tag managers, DMPs, and CDPs/CCDPs) and trends (e.g., identity resolution, global privacy regulations).
  • Experience working across various marketing channels such as social media, programmatic advertising, search, and CTV to meet customer acquisition and retention objectives.

If you possess the necessary qualifications and are interested in this opportunity, we encourage you to consider this role.

About Solomon Page

Founded in 1990, Solomon Page is a specialized provider of staffing and executive search solutions across diverse functions and industries. Our success is driven by an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on delivering customized solutions and fostering long-term relationships based on trust, respect, and the consistent delivery of outstanding results.

Opportunity Awaits.

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