Vice President of Creative Strategy
2 weeks ago
Brand: L'Oreal USA
Location: Not Specified
Overview:
L'Oreal USA is a leader in the beauty industry, renowned for its innovative and diverse range of products. As a prominent player in the global cosmetics market, L'Oreal USA focuses on delivering high-quality beauty solutions that cater to a wide audience. With a commitment to creativity and excellence, the brand is at the forefront of beauty trends and digital engagement, making it a go-to choice for consumers and professionals alike.
Responsibilities:
- Reporting directly to the Global Head of Creative.
- Overseeing various creative initiatives including digital content, social media engagement, video production, and special projects.
- Managing a team of five direct reports, including creative professionals from partner agencies.
- Collaborating with global teams to identify and fulfill creative requirements.
- Coordinating with external agencies for e-commerce and social media product photography, as well as campaign video editing.
- Exceptional design and typography skills.
- Proficient in visual storytelling through video.
- 1-3 years of experience in a management role.
- Informed about beauty and Gen Z trends.
- A strong portfolio showcasing design solutions that address business challenges, particularly in the luxury or beauty sectors.
- Understanding of consumer-centered design principles.
- Solid grasp of design fundamentals, including typography, color theory, and layout.
- Experience in directing photo shoots and providing constructive feedback during post-production.
- Ability to convey concepts through visual representations and interactive prototypes.
- Experience in team management and mentoring designers.
Education/Experience/ Licenses or Certificates:
- A degree in Graphic Design or equivalent experience is preferred.
- Experience in the beauty or luxury industry is advantageous.
- Approximately 10 years of experience in a dynamic creative environment.
- Expertise in Adobe Creative Suite, especially Photoshop, InDesign, and Illustrator.
- Proficient in Mac systems and basic troubleshooting.
- Familiarity with PowerPoint and Microsoft Teams is a plus.
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