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Senior Media Strategy Associate
2 months ago
At Publicis Health Media, we are at the forefront of health media solutions in the United States. Our mission is to connect individuals with impactful health and wellness resources daily. Driven by a sincere commitment to health and wellness, our initiatives span the entire media landscape, assisting patients in navigating critical moments in their healthcare journeys.
Despite our growth as the leading agency in our sector, we maintain the innovative spirit of a startup. This dynamic environment empowers us to deliver groundbreaking and significant "health media firsts" for our clients, all while embodying the essence of #phmlove.
Role ResponsibilitiesThe Senior Associate, Strategy plays a pivotal role in supporting the Strategy team by selecting appropriate media channels and programs in alignment with our strategic media framework. Key responsibilities include ensuring the precision of the media plan Flowchart, Creative Asset Tracker, and Traffic Workbooks. This position reports to either the Supervisor, Strategy or the Associate Director, Strategy.
This role operates in a hybrid model, requiring in-office attendance three days a week. If selected for an interview, your recruiter will provide further details, including any necessary accommodations.
Your Contributions:In this position, you will assist the strategy team and gain insights into managing the media planning process comprehensively:
- Utilize financial management skills effectively.
- Engage with one or multiple client accounts, learning to navigate transitions between them.
- Develop a foundational understanding of the role of various media channels within a plan.
- Aim to achieve expertise in diverse media research tools and software.
- Bring a basic understanding of the competitive landscape and data extraction.
- Collaborate with cross-functional teams.
- Gather audience and competitive insights.
- Compile updates and present internal status reports to the team.
- Revise media Flowcharts to align with financial documentation.
- Create and maintain Creative Asset Trackers and develop accurate Traffic Workbooks.
- Proactively identify and resolve potential issues.
- Minimum of 2 years of experience in media planning.
- At least 1 year of proficiency in Excel, capable of managing complex spreadsheets.
- Familiarity with standard media research and planning tools (e.g., Clear Decisions).
At Publicis Groupe, our motto "Viva La Différence" reflects our belief in the strength of diversity. We honor and celebrate all identities, fostering an environment of belonging and equitable experiences for all talent.
Publicis Groupe offers comprehensive and inclusive benefits to support the diverse needs of our team members, enabling everyone to grow and thrive. Compensation is determined based on skills, qualifications, and experience, and the company reserves the right to adjust the pay range as necessary.
All information provided will be kept confidential in accordance with EEO guidelines.
#LI-Hybrid
