Lead Growth Marketing Strategist

1 week ago

San Francisco, California, United States Kikoff Full time
About Kikoff:

Kikoff is a rapidly expanding consumer finance platform dedicated to providing credit-building solutions that are both affordable and educational. Our flagship product, the Kikoff Credit Account, has empowered over 1 million customers to enhance their credit profiles. We have received recognition from prominent publications such as Nerdwallet, Forbes, and Buzzfeed, and our application boasts an impressive 4.9-star rating based on numerous reviews.

At Kikoff, we aspire to be more than just a credit-building service; we aim to be a long-term financial ally for our clients. Our ambitious product roadmap is designed to assist customers in achieving their financial aspirations.

Position Overview:
We are seeking a Senior Growth Marketing Manager to propel our user acquisition strategies. This role involves hands-on management of our existing channels, collaborating with our in-house creative team to enhance creative performance, and exploring new channels to achieve higher volumes within our CAC/ROAS objectives.

The ideal candidate will be a data-driven problem solver with a growth-oriented mindset, ready to push boundaries, refine growth marketing best practices, and act swiftly while maintaining meticulous attention to detail.

Key Responsibilities:
- Increase the number of users participating in our program while maintaining or improving our CAC/ROAS metrics.
- Oversee campaigns directly across various online and offline channels, collaborating with our creative agency to strategize and develop compelling content.
- Formulate, drive, and evaluate KPIs for each campaign, continuously designing and executing A/B tests to optimize effectiveness.
- Collaborate cross-functionally to bring campaigns to fruition, working alongside designers, copywriters, product teams, data analysts, and more.

Qualifications:
- A minimum of 5 years of demonstrated success in achieving growth targets within established CAC/ROAS or volume parameters, timelines, and budgets, or a strong background in a data-centric academic discipline or analytical role.
- Extensive hands-on experience with digital paid channels such as Facebook, TikTok, SEM, among others.
- Ability to define essential marketing KPIs and deconstruct them to understand and influence performance from foundational principles.
- A proactive approach with a strong bias for action, capable of managing multiple projects while ensuring timely execution with high attention to detail.
- Strategic thinker with the ability to analyze and organize challenges, identify opportunities, and develop impactful ideas to advance the business.

Why Choose Kikoff:
This is an opportunity to work within a consumer fintech startup alongside experienced entrepreneurs who have successfully built notable consumer brands and innovative products. We are supported by leading venture capitalists from Silicon Valley and prioritize values such as ownership, clear communication, craftsmanship, and the creation of meaningful work and relationships.

We offer competitive compensation based on experience, comprehensive medical, dental, and vision coverage, stock options, and a generous unlimited vacation policy to promote work-life balance. Regular team-building events foster camaraderie within the Kikoff team.

Equal Employment Opportunity:
Kikoff Inc. is an equal opportunity employer committed to complying with all federal, state, and local laws regarding equal employment opportunities.

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