Head of Product Marketing

2 weeks ago

Menlo Park, California, United States R. K. Tongue Co. Full time

About R-K Tongue Co.

R-K Tongue Co. is a pioneering platform focused on workplace intelligence, providing real-time analytics to enhance indoor environments and optimize building operations. Our advanced risk assessment model advocates for mobile and autonomous UV disinfection in high-risk areas, ensuring effectiveness while minimizing chemical usage and waste, thereby supporting sustainability initiatives. Our platform is user-friendly, scalable, and adaptable to various environments, empowering health organizations, commercial real estate, municipalities, public services, and educational institutions to prepare their facilities for future challenges.

About You:
  • Proficient product marketer with extensive expertise in messaging and positioning, ideally at the convergence of SaaS and IoT technologies.
  • Informed or eager to learn about AI, property technology, smart buildings, commercial real estate, energy management, and data-centric products.
  • Skilled in creating engaging, impactful content while providing valuable technical insights and practical guidance that fosters trust with key stakeholders.
  • Dynamic leader capable of influencing, setting objectives, communicating effectively, and driving initiatives across diverse teams.
  • Analytical thinker with a strategic approach to problem-solving.
Your Responsibilities:
  • Leading product marketing initiatives, including positioning, messaging, brand identity, competitive analysis, go-to-market strategies, storytelling, and product launches; supporting integrated marketing and demand generation campaigns.
  • Articulating and conveying unique value propositions that resonate with customers, analysts, stakeholders, and their organizations.
  • Overseeing the creation of high-quality external content, including core marketing materials, customer success stories, webinars, videos, and more.
  • Establishing strong feedback mechanisms with product, sales, and customer success teams.
  • Training sales teams on effectively marketing our solutions and expanding business opportunities.
  • Influencing product development based on a comprehensive understanding of buyer behavior and needs.
  • Evaluating potential partnerships for product growth, recommending strategies, and leading partner marketing initiatives.
  • Representing the company at industry events and conferences.
Key Success Factors:
  • A sharp, innovative thinker who thrives in a collaborative environment with talented and progressive individuals.
  • A dedicated professional with a strong work ethic, flourishing in a lean, action-oriented organization.
  • The ability to quickly analyze business and economic challenges and devise effective solutions; adept at navigating complex issues to achieve mutually beneficial outcomes.
  • An articulate individual with the confidence to present new ideas and challenge the status quo.
  • Proven capability to respond to market trends, customer demands, and competitive dynamics by providing timely insights to leadership and product teams.
  • Comfortable analyzing and synthesizing data to inform strategic business and sales plans.
  • Exceptional written and verbal communication skills, with the ability to engage and present confidently to diverse audiences.
  • A culture advocate who positively contributes to team dynamics and enjoys collaboration across functions.
  • 7-10 years of experience in product marketing, particularly in smart building technologies, enterprise SaaS, and data-driven products.
  • BA/BS degree in a technical or business discipline required; MBA preferred.

The compensation for this role will vary based on experience and qualifications. The salary range is projected between $150,000 and $225,000, with potential for incentive compensation, equity, and benefits. Proof of eligibility to work in the United States and a background check will be required upon employment.

R-K Tongue Co. offers a comprehensive benefits program reflecting our commitment to health equity and employee well-being, including:

  • Unlimited vacation and paid holidays.
  • Competitive total compensation with equity options, ensuring shared success.
  • Healthcare benefits (medical, dental, vision) effective from day one, covering employees and their families.
  • 12 weeks of paid parental leave for all genders.
  • 401(k) program starting immediately.
  • AD+D and life insurance coverage.

R-K Tongue Co. is an equal opportunity employer, dedicated to fostering a diverse and inclusive workplace. We adhere to a policy of Equal Employment Opportunity and do not discriminate based on any legally recognized protected basis under federal, state, or local law.

We encourage individuals from all backgrounds to apply, even if their experience does not align perfectly with every qualification listed. You may be the ideal candidate for this or another opportunity.

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