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Head of Product Marketing

2 months ago


Menlo Park, California, United States R. K. Tongue Co. Full time

About R. K. Tongue Co.

R. K. Tongue Co. is a pioneering platform focused on workplace intelligence, providing real-time analytics to enhance indoor environments and optimize building operations. Our advanced risk assessment model advocates for mobile and autonomous UV disinfection in high-risk areas, ensuring effectiveness while minimizing chemical use and waste, thereby supporting sustainability initiatives. Our user-friendly and scalable platform caters to diverse sectors, including healthcare, commercial real estate, municipal services, and educational institutions, equipping them to tackle future challenges.

About You:
  • Proficient product marketer with extensive expertise in messaging and positioning, particularly at the intersection of SaaS and IoT technologies.
  • Informed or eager to learn about AI, property technology, smart buildings, commercial real estate, energy management, and data-centric products.
  • Skilled in creating engaging and impactful content, while also providing valuable technical insights and practical guidance that resonate with our target audiences.
  • Dynamic leader capable of influencing, setting objectives, communicating effectively, and driving initiatives across various teams.
  • Analytical thinker with a strategic approach to problem-solving.
Your Responsibilities:
  • Leading product marketing initiatives, encompassing positioning, messaging, brand identity, competitive analysis, go-to-market strategies, storytelling, and product launches; supporting integrated marketing and demand generation campaigns.
  • Articulating and conveying unique value propositions that resonate with customers, analysts, stakeholders, and their organizations.
  • Overseeing the creation of high-quality external content, including essential collateral, customer success stories, webinars, videos, and more.
  • Facilitating strong feedback mechanisms with product, sales, and customer success teams.
  • Training sales personnel on effectively promoting our solutions and expanding the business.
  • Influencing product development based on a comprehensive understanding of customer behavior and needs.
  • Evaluating potential partnerships for product growth, recommending strategies, and leading partner go-to-market efforts.
  • Representing the company at industry events and conferences.
Key Success Factors:
  • A sharp, innovative thinker who thrives in a collaborative environment with intelligent and dynamic colleagues.
  • A dedicated individual with a strong work ethic, capable of thriving in a lean, action-oriented organization.
  • The ability to quickly analyze business and economic challenges and devise effective solutions.
  • An articulate individual who confidently presents ideas and engages effectively with stakeholders.
  • A culture ambassador who positively influences team dynamics and enjoys collaboration across functions.
  • 7-10 years of experience in product marketing, particularly in smart building technologies, enterprise SaaS, and data products.
  • A Bachelor’s degree in a technical or business discipline is required; an MBA is preferred.

The compensation for this role will vary based on experience and qualifications. R. K. Tongue Co. offers a competitive salary range and may include additional incentives, equity, and benefits. Proof of eligibility to work in the United States and a background check will be required upon employment.

Our benefits program reflects our commitment to health equity and employee well-being, including:

  • Unlimited vacation and paid holidays.
  • Competitive compensation, including equity opportunities.
  • Comprehensive healthcare benefits starting on day one.
  • 12 weeks of paid parental leave for all genders.
  • 401(k) program initiation from day one.
  • Life and AD+D insurance coverage.

R. K. Tongue Co. is an equal opportunity employer, dedicated to fostering a diverse and inclusive workplace. We uphold a policy of Equal Employment Opportunity and do not discriminate based on any legally recognized protected basis.