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Lead Product Marketing Strategist, Talent Management

2 months ago

Menlo Park, California, United States Valid8 Financial, Inc. Full time

Senior Product Marketing Manager, Talent Management

Location: Remote US & Canada

This is a remote-first job opening, for candidates anywhere in the US and Canada.

About Valid8 Financial, Inc.: At Valid8 Financial, we specialize in creating innovative software solutions tailored for Human Resources departments within large organizations.

Our mission is to enhance workplace dynamics by developing tools that foster productive relationships between managers and employees. Our comprehensive product suite encompasses 1:1 meeting facilitation, performance evaluations, goal setting, employee engagement, and analytics. We also support HR professionals by streamlining essential workflows and delivering actionable insights to refine their people strategies. Our offerings are utilized by a diverse workforce across numerous countries and languages.

Role Overview: Valid8 Financial is in search of a Senior Product Marketing Manager to enhance our product marketing efforts as we expand. The ideal candidate will oversee the entire lifecycle of our new talent management product suite and engage in special initiatives such as pricing strategies, analyst relations, customer marketing, or brand campaigns within their initial year.

Key Responsibilities:

Go-to-Market Strategy - You will be responsible for the comprehensive GTM strategy for new product launches and features, encompassing positioning, messaging, asset development, GTM launch coordination, and internal training. You will collaborate with Product, Sales, Marketing, and Customer Success teams to formulate and validate the positioning and messaging for your product portfolio.

Customer Insights - You will serve as the authority on understanding and connecting with our core customers. Regular engagement with users, conducting research and testing, and relaying insights back to the product and marketing teams will be crucial.

Competitive Analysis - You will act as the market expert for your products and target audiences, disseminating insights throughout the organization.

Cross-Departmental Collaboration - You will bridge the gap between product, marketing, and sales. Exceptional stakeholder management and communication skills will be essential to ensure all parties are informed about product launches and their implications.

Sales Support - As the advocate for Valid8 Financial's products, you will influence how sales and customer success teams present our offerings. Your research and communication expertise will be utilized to develop training sessions and materials that effectively convey the value of our products.

Required Qualifications:

6+ years of experience in product marketing or 8+ years in roles demonstrating relevant skills.

Proven experience collaborating with product, marketing, and sales teams to gain deep customer insights, develop messaging, create content, and execute go-to-market strategies.

Experience managing cross-functional projects and the ability to influence and collaborate with colleagues across various departments.

Strong strategic thinking and problem-solving abilities, with a track record of aligning marketing strategies with organizational objectives, complemented by creative thinking and copywriting skills.

Direct experience in SaaS for HR teams is advantageous, but not mandatory. Experience in B2B environments targeting business buyers in areas such as marketing, HR, or customer success is preferred.

Marketing Philosophy at Valid8 Financial:

At Valid8 Financial, we prioritize innovation over traditional marketing strategies. Our leadership is dedicated to experimentation and creativity. We view product marketing as a critical component of our success and seek individuals eager to collaborate and explore new avenues for growth.

Interview Process:

We respect your time and have structured our interview process as follows:

- 30-minute discussion with a member of our Talent Team

- 1-hour video interview with the hiring manager

- Submission of work samples: two examples of previous product marketing work (one internal and one market-facing)

- Skills assessment and presentation (maximum of 3 hours for preparation and delivery)

- Group interview with potential team members from Marketing and Product

- Final discussions with senior leadership

Compensation & Benefits: At Valid8 Financial, we value our employees and offer a comprehensive rewards and benefits package to support your well-being:

- Competitive salary range of $95,000 - $135,000, based on experience and skills.

- Stock options

- Flexible vacation policy and adaptable work hours

- Company holidays

- Parental leave

- Company-sponsored health and personal accident insurance

- One-time reimbursement for home office setup to facilitate our remote-first culture

- Monthly internet stipend

Company Commitment:

All employees share the responsibility of maintaining information security and adhering to relevant policies. Participation in security awareness and training programs is mandatory. Employees must handle data according to classification guidelines and report any security incidents as per established procedures.

This role presents an exceptional opportunity for long-term growth. Contribute to Valid8 Financial's mission of enhancing continuous performance management and goal-setting for enterprises.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to fostering an inclusive and diverse workplace, believing that varied perspectives lead to better ideas and a deeper understanding of our global community.