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Lead Product Marketing Strategist, Talent Management

2 months ago

Menlo Park, California, United States Valid8 Financial, Inc. Full time

Senior Product Marketing Manager, Talent Management

Location: Remote US & Canada

This position is open to candidates located anywhere in the US and Canada.

About Valid8 Financial, Inc.: At Valid8 Financial, we specialize in creating innovative performance management software tailored for Human Resources teams in large enterprises.

Our mission is to enhance workplace dynamics by developing software that fosters meaningful and productive relationships between managers and employees. Our comprehensive product suite encompasses 1:1 meeting facilitation, performance evaluations, goal setting, employee engagement, and analytics. We also support HR professionals by automating essential workflows and providing actionable insights to inform their people strategies. Our solutions are utilized by a diverse workforce across numerous countries and languages.

Role Overview: Valid8 Financial is looking for a Senior Product Marketing Manager to become a vital part of our product marketing team as we expand our operations. The ideal candidate will oversee the complete lifecycle of our new talent management product suite and engage in special initiatives such as pricing strategies, analyst relations, customer marketing, or brand campaigns within their initial year.

Key Responsibilities:

Go-to-Market Strategy - You will be responsible for the comprehensive GTM strategy for new product launches and features, including positioning, messaging, asset development, launch management, and internal training. Collaboration with Product, Sales, Marketing, and Customer Success teams will be essential to create and validate the positioning and messaging for your product portfolio.

Customer Insights - You will serve as the authority on understanding and connecting with our core customers. Regular engagement with users, conducting research and testing, and relaying insights back to the product and marketing teams will be key aspects of your role.

Market Analysis - You will act as the competitive intelligence resource for your products and target audiences, disseminating insights throughout the organization.

Cross-Functional Leadership - You will bridge the gap between product, marketing, and sales. Exceptional stakeholder management and communication skills will be crucial to ensure all teams are informed about product launches and their implications.

Sales Support - As the advocate for Valid8 Financial's products, you will influence how sales and customer success teams communicate about them. Your research and communication skills will be utilized to develop training sessions and materials that effectively convey the value of our offerings.

Qualifications:

6+ years of experience in product marketing or 8+ years in roles demonstrating relevant skills.

Proven experience collaborating closely with product, marketing, and sales teams to understand customer needs, develop messaging, create content, and execute go-to-market strategies.

Experience managing cross-functional projects and the ability to influence and collaborate with colleagues across various departments.

Strong strategic thinking and problem-solving capabilities, with a track record of aligning marketing strategies with organizational objectives, complemented by creative thinking and copywriting skills.

Direct experience in SaaS for human resources is advantageous but not mandatory. Experience in B2B environments with business buyers, particularly in marketing, HR, customer success, or product, is preferred.

Marketing Philosophy at Valid8 Financial:

At Valid8 Financial, our marketing approach is not about volume or repetitive strategies. Our leadership is committed to innovation and experimentation. We recognize that product marketing is integral to our success, and we seek individuals who are eager to collaborate, explore new ideas, and drive growth.

Interview Process:

We respect your time and have structured our interview process as follows:

- 30-minute discussion with a member of our Talent Team

- 1-hour video interview with the hiring manager

- Submission of work samples: two examples of previous product marketing work (one internal and one market-facing)

- Skills assessment and presentation (maximum of 3 hours for preparation and delivery)

- Group interview with future team members from Marketing and Product

- Final discussions with senior leadership

Compensation & Benefits: At Valid8 Financial, we prioritize our employees' well-being, offering a comprehensive rewards and benefits package to support health and wellness:

- Salary range: $95,000 - $135,000 USD, based on experience and skills.

- Stock options

- Unlimited vacation and flexible working hours

- Company holidays

- Parental leave

- Company-sponsored health and personal accident insurance

- One-time reimbursement for home office setup to support our remote-first culture

- Monthly internet stipend

Company Commitment:

All employees are responsible for understanding information security risks and adhering to security policies. Participation in security awareness and training programs is mandatory. Employees must handle data according to classification guidelines and report any security incidents as per established procedures.

This is an exceptional opportunity with significant long-term growth potential. Contribute to Valid8 Financial's mission to enhance continuous performance management and goal-setting for enterprises.

We are an equal opportunity employer and value diversity at Valid8 Financial. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to fostering an inclusive and diverse workplace, believing that varied perspectives lead to better ideas and a deeper understanding of our global community.