Lead Product Marketing Strategist, Talent Management

2 weeks ago


Menlo Park, California, United States Valid8 Financial, Inc. Full time

Senior Product Marketing Manager, Talent Management

Location: Remote US & Canada

This position is available for candidates across the US and Canada in a remote-first environment.

About Valid8 Financial, Inc.: At Valid8 Financial, we specialize in creating innovative financial management solutions tailored for Human Resources departments in large enterprises.

Our mission is to enhance workplace efficiency by developing software that fosters productive relationships between managers and employees. Our comprehensive product offerings include tools for performance evaluations, goal tracking, employee engagement, and analytical insights. We also support HR professionals by streamlining essential workflows and delivering actionable insights to refine their workforce strategies. Our solutions are utilized by numerous professionals in over 100 countries and are available in more than 20 languages.

Role Overview: Valid8 Financial is looking for a Senior Product Marketing Manager to become an integral part of our product marketing division as we expand our operations. The ideal candidate will oversee the entire lifecycle of our new talent management product offerings and assist with special initiatives such as pricing strategies, analyst engagement, customer outreach, or branding campaigns during their initial year.

Key Responsibilities:

Go-to-Market Strategy - You will manage the complete GTM process for new product launches and features, including positioning, messaging, asset development, GTM execution, and internal training. Collaboration with Product, Sales, Marketing, and Customer Success teams will be essential to establish and validate the positioning and messaging for your product lines.

Customer Insights - You will be the authority on understanding and connecting with our primary customers. Regular engagement with users, conducting research and testing, and relaying insights back to the product and marketing teams will be crucial.

Competitive Analysis - You will serve as the competitive intelligence resource for your products and target markets, sharing valuable insights across the organization.

Cross-Departmental Collaboration - You will bridge the gap between product, marketing, and sales. Exceptional stakeholder management and communication skills will be necessary to ensure all parties are informed about product launches and their implications.

Sales Support - As the advocate for Valid8 Financial's products, you will influence how sales and customer success teams communicate about them. Your research and communication skills will be utilized to create training sessions and materials that effectively convey the value of our offerings.

Required Qualifications:

6+ years of experience in product marketing or 8+ years of relevant professional experience.

Proven track record of collaborating closely with product, marketing, and sales teams to gain deep customer insights, develop messaging, create content, and execute go-to-market strategies.

Experience managing cross-functional projects and the ability to influence and work collaboratively with colleagues and stakeholders throughout the organization.

Strong strategic thinking and problem-solving abilities, with experience aligning marketing initiatives with organizational objectives, complemented by creative thinking and copywriting skills.

Direct experience in SaaS for HR departments is preferred, though not mandatory. Experience in B2B environments with business buyers in areas such as marketing, HR, customer success, or product is advantageous.

Marketing Philosophy at Valid8 Financial:

At Valid8 Financial, our marketing approach is not about high volume or repetitive strategies. Our leadership is dedicated to innovation and experimentation. We recognize that product marketing is vital to our success, and we seek individuals who are eager to collaborate, explore new ideas, and contribute to our growth.

Interview Process Overview:

We respect your time and have structured our interview process as follows:

30-minute conversation with a member of our Talent Acquisition team

1-hour video interview with the hiring manager

Submission of work samples: we will request two examples of your previous product marketing work (one internal and one market-facing) including but not limited to:

Internal training materials, project plans, or communications

Launch or GTM plans

Internal training presentations or recordings

Sales enablement materials

Data sheets or relevant examples

Skills assessment and presentation (maximum of 3 hours for preparation and delivery)

Group interview with potential team members from Marketing and Product

Final discussions with senior leadership

Compensation & Benefits: At Valid8 Financial, we prioritize our employees and have developed a comprehensive rewards and benefits package to support your well-being:

The salary for this position ranges from $95,000 to $135,000 USD, depending on experience, skills, and location.

Stock options

Unlimited vacation and flexible working hours

Company holidays

Parental leave

Company-sponsored health and personal accident insurance

One-time reimbursement for home office setup to support our remote-first culture

Monthly internet stipend

Company Responsibilities:

All employees are responsible for understanding information security risks and adhering to security policies and procedures.

Participation in information security awareness and training programs is mandatory.

Employees must handle data according to classification and handling guidelines, recognizing the sensitivity of the data they interact with and following appropriate security measures.

Reporting of information security incidents in accordance with policies and procedures is required.

This is an exceptional opportunity with significant long-term growth potential. Contribute to Valid8 Financial's mission to enhance performance management and goal-setting for enterprises.

We are an equal opportunity employer and value diversity within our organization. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to fostering an inclusive and diverse workplace, believing that varied perspectives lead to better ideas and a deeper understanding of the needs of our diverse community. We welcome individuals from different backgrounds, experiences, abilities, and perspectives.



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