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Lead Product Marketing Strategist, Talent Management

2 months ago

Menlo Park, California, United States Valid8 Financial, Inc. Full time

Senior Product Marketing Manager, Talent Management

Location: Remote US & Canada

This position is open to candidates across the US and Canada in a remote-first environment.

About Valid8 Financial, Inc.: At Valid8 Financial, we specialize in developing innovative financial solutions for Human Resources departments in large organizations.

Our mission is to enhance workplace efficiency by providing software that fosters effective manager-employee interactions. Our comprehensive product offerings include performance management, goal setting, employee engagement, and analytics. We also support HR professionals by streamlining essential processes and delivering actionable insights to guide their workforce strategies. Our solutions are utilized by numerous employees across various industries and countries.

Role Overview: Valid8 Financial is in search of a Senior Product Marketing Manager to bolster our marketing team as we expand our operations. The ideal candidate will oversee the complete lifecycle of our new talent management product offerings and engage in special initiatives such as pricing strategies, analyst engagement, customer marketing, or branding campaigns within their initial year.

Key Responsibilities:

Go-to-Market Strategy - You will manage the comprehensive GTM strategy for new product launches and features, encompassing positioning, messaging, asset development, launch coordination, and internal training. Collaboration with Product, Sales, Marketing, and Customer Success teams will be essential to create and refine the positioning and messaging for your product lines.

Customer Insights - You will become the authority on understanding and connecting with our primary customers. Regular engagement with users, conducting research and testing, and relaying insights back to the product and marketing teams will be crucial.

Competitive Analysis - You will serve as the market expert for your products and target audiences, disseminating insights throughout the organization.

Cross-Departmental Collaboration - You will facilitate communication between product, marketing, and sales teams. Your exceptional stakeholder management and communication skills will ensure that all parties are informed about product launches and their implications.

Sales Support - As the advocate for Valid8 Financial's products, you will influence how sales and customer success articulate the value of our offerings. Your research and communication skills will be pivotal in creating training materials and assets that convey our product's benefits.

Required Qualifications:

6+ years of experience in product marketing or 8+ years in roles that demonstrate relevant skills.

Proven experience collaborating with product, marketing, and sales teams to gain deep customer insights, develop messaging, create content, and execute go-to-market strategies.

Experience managing cross-functional projects and the ability to influence and collaborate with colleagues across various departments.

Strong strategic thinking and problem-solving abilities, with a track record of aligning marketing strategies with business objectives, complemented by creative thinking and copywriting skills.

Direct experience in SaaS for HR departments is advantageous, but not mandatory. Experience in B2B contexts with business stakeholders (such as marketing, HR, customer success, or product) is preferred.

Marketing Philosophy at Valid8 Financial:

At Valid8 Financial, our marketing approach is not about volume or repetitive strategies. Our leadership emphasizes innovation and experimentation. We recognize that product marketing is vital to our success, and we seek individuals eager to collaborate, explore new ideas, and drive growth.

Interview Process:

We value your time and have structured our interview process as follows:

- 30-minute discussion with a member of our Talent Team

- 1-hour video interview with the hiring manager

- Submission of work samples: two examples of previous product marketing work (one internal and one market-facing)

- Skills assessment and presentation (maximum of 3 hours for preparation and delivery)

- Group interview with potential team members from Marketing and Product

- Final discussions with senior leadership

Compensation & Benefits: At Valid8 Financial, we prioritize our employees' well-being and have developed a comprehensive rewards and benefits package, including:

- Competitive salary range of $95,000 to $135,000, based on experience and skills.

- Stock options

- Flexible vacation policy and adaptable work hours

- Company holidays

- Parental leave

- Health and personal accident insurance benefits

- One-time reimbursement for home office setup to support our remote work culture

- Monthly internet stipend

Responsibilities of All Employees:

- All employees must be aware of information security risks and adhere to security policies and procedures.

- Participation in information security awareness and training programs is mandatory.

- Employees are responsible for handling data according to classification and handling guidelines.

- Reporting of information security incidents in accordance with established policies is required.

This role presents an exceptional opportunity for long-term growth. Join Valid8 Financial and contribute to our mission of enhancing performance management and goal-setting for enterprises.

We are an equal opportunity employer and value diversity within our organization. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to fostering an inclusive and diverse workplace, believing that varied perspectives lead to better ideas and a deeper understanding of our diverse community.