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Lead Product Marketing Strategist, Talent Management

2 months ago

Menlo Park, California, United States Valid8 Financial, Inc. Full time

Senior Product Marketing Manager, Talent Management

Location: Remote US & Canada

This position is open to candidates across the US and Canada in a remote-first environment.

About Valid8 Financial, Inc.: At Valid8 Financial, we specialize in providing innovative financial solutions tailored for Human Resources departments in large organizations.

Our mission is to enhance workplace efficiency by developing software that fosters effective and productive relationships between managers and employees. Our suite of products encompasses performance management, goal tracking, employee engagement, and analytics. We empower HR professionals by streamlining essential workflows and equipping them with actionable insights to shape their workforce strategies. Our solutions are utilized by a diverse range of professionals across multiple countries and languages.

Role Overview: Valid8 Financial is in search of a Senior Product Marketing Manager to bolster our product marketing team as we expand our operations. The ideal candidate will oversee the complete lifecycle of our innovative talent management product suite and assist with various initiatives such as pricing strategies, analyst relations, customer marketing, and brand campaigns during their initial tenure.

Key Responsibilities:

Go-to-Market Strategy - You will be responsible for the comprehensive GTM strategy for our new product and features, encompassing positioning, messaging, asset development, launch management, and internal training. Collaboration with Product, Sales, Marketing, and Customer Success teams will be essential to refine and validate the positioning and messaging for your product lines.

Customer Insights - You will become the authority on understanding our core customer base. Regular engagement with users, conducting research and testing, and relaying insights back to the product and marketing teams will be crucial.

Competitive Analysis - You will serve as the market expert for your products and target audiences, disseminating valuable insights throughout the organization.

Cross-Departmental Collaboration - You will bridge the gap between product, marketing, and sales. Exceptional stakeholder management and communication skills will be necessary to ensure all parties are informed about product launches and their implications.

Sales Support - As the advocate for Valid8 Financial's offerings, you will influence how sales and customer success articulate the product's value. Your research and communication skills will be vital in creating training materials and resources that effectively convey our product's benefits.

Required Qualifications:

6+ years of experience in product marketing or 8+ years in roles demonstrating relevant skills.

Proven track record of collaborating with product, marketing, and sales teams to gain deep customer insights, develop messaging, create content, and execute go-to-market strategies.

Experience managing cross-functional projects and the ability to influence and work collaboratively with colleagues and stakeholders across the organization.

Strong strategic thinking and problem-solving capabilities, with a history of aligning marketing strategies with organizational objectives, complemented by creative thinking and copywriting skills.

Direct experience in SaaS for HR teams is advantageous, though not mandatory. Experience in B2B environments with business-focused buyers (such as marketing, HR, customer success, or product) is preferred.

Marketing Philosophy at Valid8 Financial:

At Valid8 Financial, our marketing approach is not about volume or repetitive strategies. Our leadership is dedicated to innovation and experimentation. We view product marketing as a cornerstone of our success and seek individuals eager to collaborate, explore new ideas, and drive growth.

Interview Process:

We respect your time and have structured our interview process as follows:

- Initial 30-minute interview with a member of our Talent Team

- One-hour video interview with the hiring manager

- Submission of work samples: two examples of previous product marketing work (one internal and one market-facing)

- Skills assessment and presentation (maximum of 3 hours for preparation and delivery)

- Group interview with potential team members from Marketing and Product

- Final discussions with senior leadership

Compensation & Benefits: At Valid8 Financial, we prioritize our employees and offer a comprehensive rewards and benefits package to support your well-being:

- Competitive salary range of $95,000 to $135,000, based on experience and skills.

- Stock options

- Flexible vacation policy and adaptable work hours

- Company holidays

- Parental leave

- Company-sponsored health and personal accident insurance

- One-time reimbursement for home office setup to support our remote-first culture

- Monthly internet stipend

Responsibilities of All Employees:

- All employees must be aware of information security risks and adhere to security policies and procedures.

- Participation in information security awareness and training programs is mandatory.

- Employees are responsible for handling data according to classification and handling guidelines.

- Reporting information security incidents in accordance with established policies is required.

This role presents an exceptional opportunity for long-term growth. Contribute to Valid8 Financial's mission of enhancing performance management and goal-setting for enterprises.

We are an equal opportunity employer and value diversity within our organization. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to fostering an inclusive and diverse workplace, recognizing that varied perspectives lead to better ideas and solutions for our global community.