Senior Vice President, Brand Strategy

6 days ago


New York, New York, United States Weber Shandwick Full time
About the Role

Weber Shandwick is seeking a seasoned professional to join our Consumer team as an Executive Director, Consumer Experience. This is an exceptional opportunity to lead high-profile, award-worthy campaigns for iconic consumer brands.

Key Responsibilities
  • Develop and execute integrated media strategies to drive earned media and brand awareness
  • Manage client relationships and inter-agency partnerships to deliver business growth and success
  • Lead cross-functional teams to develop and execute creative concepts, programs, and activations
  • Collaborate with senior leadership to shape the future of our Consumer Practice
  • Stay up-to-date with industry trends, consumer behavior, and market insights to inform strategic recommendations
Requirements
  • 8-10 years of experience in agency, PR, or Communications, with a focus on consumer or CPG brands
  • Proven track record of developing and executing successful integrated media strategies
  • Excellent leadership and team management skills, with the ability to motivate and inspire high-performing teams
  • Strong business acumen, with the ability to analyze data and drive business growth
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with clients, colleagues, and vendors
What We Offer
  • A competitive salary range of $125,000 - $165,000
  • A comprehensive benefits package, including medical, dental, vision, 401(k), tuition reimbursement, and more
  • A dynamic and supportive work environment, with opportunities for professional growth and development


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