Media Effectiveness Specialist

2 weeks ago


Providence, Rhode Island, United States Kantar Full time

About Kantar:
At Kantar, we leverage intelligence, creativity, and passion to inspire innovative thinking and shape the world around us.

Position Overview:
The Media Effectiveness Specialist will play a pivotal role in advancing Kantar's media measurement methodologies. This position is integral to developing industry standards in multi-channel measurement.

Key Responsibilities:
As a leading data strategist, you will:

  • Identify and integrate new datasets to enhance our product capabilities.
  • Develop innovative statistical models for media measurement utilizing panel data, direct integrations, and third-party data sources.
  • Conduct analytical experiments to address diverse client challenges.
  • Explore relevant data sources to meet client business needs, collecting both structured and unstructured datasets.
  • Utilize algorithms and models to analyze normative data, ensuring data accuracy and uniformity.
  • Stay informed on industry trends and emerging media platforms to foster innovation.

Qualifications:
The ideal candidate will possess:

  • Over 15 years of experience in the advertising ecosystem, particularly in media effectiveness measurement.
  • A deep understanding of research methodologies and protocols.
  • Exceptional communication skills to convey complex topics effectively.
  • A data-driven mindset with performance media experience.
  • An entrepreneurial spirit and a desire to innovate.

Why Join Us?
At Kantar, we are committed to understanding people globally to help brands succeed. We prioritize equality of opportunity and support our colleagues in achieving a healthy work-life balance. Our inclusive culture values diversity and encourages applications from all backgrounds.

Benefits:
We offer a competitive benefits package, including comprehensive medical coverage, wellness programs, 401k matching, and unlimited PTO.



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