Media Effectiveness Specialist
2 weeks ago
About Kantar:
At Kantar, we leverage intelligence, creativity, and passion to inspire innovative thinking and shape the world around us.
Position Overview:
The Media Effectiveness Specialist will play a pivotal role in advancing Kantar's media measurement methodologies. This position is integral to developing industry standards in multi-channel measurement.
Key Responsibilities:
As a leading data strategist, you will:
- Identify and integrate new datasets to enhance our product capabilities.
- Develop innovative statistical models for media measurement utilizing panel data, direct integrations, and third-party data sources.
- Conduct analytical experiments to address diverse client challenges.
- Explore relevant data sources to meet client business needs, collecting both structured and unstructured datasets.
- Utilize algorithms and models to analyze normative data, ensuring data accuracy and uniformity.
- Stay informed on industry trends and emerging media platforms to foster innovation.
Qualifications:
The ideal candidate will possess:
- Over 15 years of experience in the advertising ecosystem, particularly in media effectiveness measurement.
- A deep understanding of research methodologies and protocols.
- Exceptional communication skills to convey complex topics effectively.
- A data-driven mindset with performance media experience.
- An entrepreneurial spirit and a desire to innovate.
Why Join Us?
At Kantar, we are committed to understanding people globally to help brands succeed. We prioritize equality of opportunity and support our colleagues in achieving a healthy work-life balance. Our inclusive culture values diversity and encourages applications from all backgrounds.
Benefits:
We offer a competitive benefits package, including comprehensive medical coverage, wellness programs, 401k matching, and unlimited PTO.
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