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Programmatic Media Specialist

2 months ago

Providence, Rhode Island, United States Publicis Groupe Full time
Job Description

Overview:

The Programmatic Media Specialist is responsible for managing and optimizing online media campaigns and programs for agency clients. This includes executing, managing, and optimizing auction/exchange-based performance media, audience-based buying, and remarketing campaigns.

Key Responsibilities:

  • Execute and manage online media campaigns and programs for agency clients
  • Optimize campaign performance and identify areas for improvement
  • Maintain and organize campaign-specific materials in team's shared document repository
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Assist in the development of client-facing campaign performance reports
  • Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Traffic campaign tags into ad exchange environments
  • Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
  • Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
  • Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing

Requirements:

  • 1+ year of Programmatic media experience
  • Relevant professional or Internship experience, preferably in bid management, campaign management, or digital operations
  • Understanding of traditional and interactive media planning elements
  • Proficiency in Microsoft Office solutions
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Ability to organize and manage detail work campaign performance