Marketing Director

5 days ago


Lansing, Michigan, United States Volunteers of America National Services Full time
Job Summary

We are seeking a highly skilled Marketing Manager to join our team at Volunteers of America National Services. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our programs and services.

Key Responsibilities
  • Develop and implement annual marketing plans and associated activities in accordance with State and Federal guidelines.
  • Provide individual and group marketing presentations to potential referral sources.
  • Maintain consistent, close contact with existing referral sources.
  • Maintain referral tracking system and mailing list as well as marketing files.
  • Develop and implement marketing materials, including newsletters, press releases, and advertising.
  • Participate in marketing activities, such as senior fairs, canvassing senior hi-rises, and open houses/marketing events.
Requirements
  • Bachelor's Degree in Business or a health or human services field.
  • Four (4) years of experience in a Marketing role for a health care provider, or in an information and referral resource role with the senior networks.
  • Have a minimum of one year of experience in working with the frail or elderly population.
  • Must have a valid driver's license and have means of transportation.
  • Must clear background check.
  • Must have medical clearance for communicable diseases and up-to-date immunizations before having direct participant contact.
  • Must have consistent and documented experience in marketing, preferably in health care/geriatric or combined with knowledge of the unique needs of the elder population and their caregivers.
What We Offer
  • A comprehensive benefits package, including medical, dental, and vision insurance.
  • Paid time off benefits.
  • A flexible work schedule with occasional weekends.
  • The opportunity to work with a diverse and dynamic team.
  • The chance to make a meaningful difference in the lives of our participants.

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