Email Campaign Specialist

7 days ago


Green Bay, Wisconsin, United States Associated Banc-Corp Full time
About the Role

Associated Banc-Corp is seeking a highly skilled Digital Marketing Strategist to join our team. As an Email Campaign Specialist, you will play a critical role in developing, building, and testing email campaigns that reach millions of inboxes.

Key Responsibilities
  • Email Campaign Development: Collaborate with cross-functional teams to create engaging email campaigns that drive results.
  • Quality Assurance: Ensure email messages are consistent, high-quality, and meet brand standards.
  • Strategic Planning: Work closely with the Email Platform Manager to integrate dynamic content and personalization within messages.
  • HTML and CSS Development: Create responsive, appealing designs that are compatible across platforms and programs.
  • Email Testing: Utilize Litmus as an email testing tool to ensure content renders appropriately across various clients and inboxes.
  • Collaboration: Work closely with graphic designers to translate designs into effective email campaigns.
Requirements
  • Education: Bachelor's Degree or equivalent combination of education and experience.
  • Experience: 2-4 years of experience in a comparable marketing capacity within a mid-tier financial services company.
What We Offer
  • Competitive Salary: We offer a competitive salary and professional development opportunities.
  • Benefits: Our benefits package includes retirement savings, paid time off, and opportunities to connect with others through our diversity-focused Colleague Resource Groups.
  • Work-Life Balance: We prioritize work-life balance and offer flexible scheduling to support your needs.
About Associated Banc-Corp

Associated Banc-Corp is a leading financial services company serving over 120 communities throughout Wisconsin, Illinois, and Minnesota. We are committed to creating a diverse and inclusive work environment where colleagues are respected and valued.



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