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Marketing Coordinator
2 months ago
Position Summary: The Marketing Associate plays a crucial role in delivering marketing assistance to the department and/or supervisor. Responsibilities will encompass brand stewardship and marketing communications for the corporate headquarters and its various divisions.
Key Responsibilities:
- Upholding brand guidelines for logos, brochures, flyers, and promotional materials.
- Curating and generating content for social media platforms, newsletters, blogs, and more.
- Utilizing Google Analytics and Google AdWords for performance tracking.
- Engaging in photography and video editing tasks.
- Executing email marketing campaigns via Constant Contact.
- Coordinating corporate events and activities.
Qualifications:
- A minimum of 2 years of experience or education in marketing or a related discipline.
- Proficiency in the Adobe Creative Suite is essential.
- Understanding of SEO principles.
- Experience with Google Analytics and AdWords is preferred.
- Familiarity with WordPress is advantageous.
Skills and Competencies:
- Outstanding communication and organizational abilities with a keen eye for detail.
- Strong writing and copywriting skills are necessary.
- Capability to juggle multiple projects in a dynamic, deadline-oriented environment.
- Experience with Microsoft Office applications.
- A valid driver's license and access to a personal vehicle are required.
- Excellent time management skills.
- Demonstrated ability to collaborate effectively within a cross-functional team.
Company Overview: The Bay Family of Companies has a rich history in the building materials sector, specializing in the production and distribution of commercial and industrial insulation products for the construction industry. With its headquarters in Green Bay, Wisconsin, the company is committed to exceptional customer service and delivering the necessary products and expertise to fulfill client needs. The organization comprises approximately 850 employees across more than 75 divisions and 50 wholly owned subsidiaries throughout various states and Canada.
Division Overview: The Corporate Office of the Bay Family of Companies manages a majority of administrative and managerial functions across all corporations and locations, including HR, Accounts Payable and Receivable, Executive Management, Inventory, Payroll, and other support services.
Employee Benefits: The company offers a comprehensive benefits package, including Medical, Dental, and Vision Insurance, Paid Time Off (PTO), Paid Holidays, a 401(k) plan with a generous employer match, Health Savings Account, Life Insurance, Short- & Long-Term Disability, complimentary Health Assessments, and a wellness program in conjunction with our Medical Plan. Additional benefits include tuition reimbursement programs, discounts, and employee referral bonuses.
Equal Opportunity Employment: The Bay Family of Companies is an Equal Opportunity Employer that maintains a Drug-Free Workplace.