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Digital Marketing Strategist

1 month ago

Richmond, Virginia, United States Empower Brands Full time

The Digital Marketing Strategist will play a key role in developing and implementing online marketing strategies for our franchise owners. This includes creating and executing paid advertising campaigns, managing website content, and collaborating with cross-functional teams to drive business growth.

This is a highly consultative and strategy-focused position that requires a strong understanding of digital marketing principles and a passion for helping others succeed. The ideal candidate will have a bachelor's degree in marketing or a related field and 2+ years of experience in digital marketing.

Responsibilities include:

  • Developing and executing online marketing strategies to drive franchisee growth
  • Managing paid advertising campaigns across multiple platforms
  • Creating and managing website content to engage franchise owners and drive conversions
  • Collaborating with cross-functional teams to drive business growth and improve customer experience
  • Staying up-to-date with the latest digital marketing trends and best practices

Candidate requirements include:

  • Bachelor's degree in marketing or a related field
  • 2+ years of experience in digital marketing
  • Strong understanding of digital marketing principles and practices
  • Excellent communication and project management skills
  • Ability to work independently and as part of a team