Senior Consultant and Principal, Enrollment Marketing Services

3 weeks ago


Richmond, Virginia, United States EAB Full time
About EAB

EAB is a leading provider of data-driven insights and best-in-class capabilities to higher education institutions. Our mission is to make education smarter and our communities stronger.

We work with over 2,800 institutions to drive transformative change through our research, technology, and marketing and enrollment solutions. From kindergarten to college to career, we partner with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement.

Our team is dedicated to serving not only our partner institutions but also each other. We strive to create a workplace where every team member feels valued, respected, and heard.

The Role

The Senior Consultant and Principal, Enrollment Marketing Services will partner with our internal client development, client account, and corporate marketing teams to advance our current and prospective higher education clients' undergraduate enrollment goals through our proven, customized, data-driven solutions.

This is a highly visible role positioned to promote EAB's value proposition to clients, increase overall revenue and profitability, and advocate for future product and service innovations.

Key Responsibilities
  • Collaborate with the client development team to present the value of EAB services from a practitioner's point of view.
  • Strategize with the team on the most appropriate suite of services to meet prospective clients' undergraduate enrollment needs.
  • Work with the client services and client success teams to ensure clients reach their undergraduate enrollment goals.
  • Assist the corporate marketing team in conceiving, creating, and delivering thought leadership presentations.
  • Participate in EAB consulting contracts, including assessments, data analysis, and strategic enrollment management plans.
Requirements
  • Bachelor's degree
  • 6+ years of experience in a senior admissions or enrollment leadership position
  • 10-12+ years of relevant full-time professional experience
  • Experience marketing to and recruiting undergraduate and transfer students
  • Intimate familiarity with direct and digital marketing channels
  • Proven success in developing strategic initiatives and achieving enrollment goals


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