Executive Director for Marketing and Communications

4 weeks ago

Richmond, Virginia, United States Virginia Commonwealth University Full time
Job Summary

The Executive Director for Marketing, Communications, and Public Relations is a key leadership role at Massey Comprehensive Cancer Center, responsible for overseeing and implementing a comprehensive marketing, communications, and public relations strategy that encompasses both the research and cancer service line within the center.

Key Responsibilities
  • Strategic Leadership: Provide strategic direction and vision for marketing, communications, and public relations efforts, ensuring alignment with Massey's research and cancer service line goals and objectives.
  • Stakeholder Engagement: Cultivate relationships with Massey and VCU leadership, Health System, stakeholders, including patients, caregivers, donors, community partners, and the media, to enhance the center's image and impact.
  • Brand Management: Oversee the management of the Massey brand, ensuring a consistent and compelling presence across all channels and materials that is individualized for Massey and also integrated with the enterprise VCU and VCU Health brand.
  • Public Relations: Develop and execute public relations initiatives to enhance the center's visibility and reputation, including media outreach, press releases, and crisis communications.
  • Marketing Campaigns: Lead the development and execution of marketing campaigns that promote the center's research and cancer service line, including digital marketing, content creation, and advertising.
  • Internal Communications: Foster effective internal communications within Massey and the cancer service line to ensure all staff are well-informed about key initiatives, research breakthroughs, and service line developments.
  • Research Promotion: Collaborate with researchers and scientists to effectively communicate research findings and breakthroughs to the public, medical community, and potential research partners.
  • Community Outreach: Work with the Associate Director for Community Outreach and engagement to develop the communications around outreach programs to educate the public about cancer prevention, early detection, and available services.
  • Budget Management: Manage the Marketing and Communication's budget efficiently, ensuring that resources are allocated effectively to achieve Massey's strategic objectives.
  • Team Leadership: Recruit, develop, and manage a high-performing team of professionals in marketing, communications, and public relations.
Requirements
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field (Master's degree preferred).
  • Minimum of 8 years of experience in leadership roles in marketing, communications, and public relations.
  • Proven experience in healthcare, cancer centers, or medical research institutions is highly desirable.
  • Strong strategic thinking and the ability to develop and execute successful marketing and communication strategies.
  • Exceptional written and verbal communication skills.
  • Strong interpersonal and leadership skills to manage a diverse team.
  • Proficiency in digital marketing and social media strategies.
  • Experience with crisis communications and media relations.
  • Knowledge of cancer research and healthcare industry trends is a plus.
About Massey Comprehensive Cancer Center

Massey Comprehensive Cancer Center is a leading cancer research and treatment center at Virginia Commonwealth University. The center is dedicated to improving the lives of all Virginians by delivering cutting-edge cancer care through patient-centered prevention and treatment, high-impact innovative research, community input and engagement, and education and training of the next generation of researchers and healthcare professionals.

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