Director of Strategic Account Management and Media Leadership

2 hours ago

Richmond, Virginia, United States Commonwealth of Virginia Full time
Job Summary:

As the Director of Strategic Account Management and Media, you will contribute to VCU Enterprise Marketing and Communications (EMC) strategic marketing expertise and lead the account management and paid media teams. This role reports to the Associate Vice President of Brand Marketing and collaborates with cross-functional teams across the VCU enterprise to develop, implement, and execute innovative marketing strategies, message programs, and media plans that support university priorities and deliver successful/measurable results.

The ideal candidate will serve as a proactive champion for advancing the VCU brand by focusing on increasing new student applications, improving enrollment, growing national brand prominence, and supporting the creation of breakthrough content that shapes favorable brand perceptions for VCU.

Key Responsibilities:

Strategy:

• Develop and execute strategic marketing plans that align with university objectives, target audience insights, and emerging trends.

• Manage primary and secondary research efforts to ensure marketing insights are strategic and actionable, identifying marketing opportunities driven by consumer behavior insights.

• Lead and facilitate discussions with creative teams to develop compelling advertising concepts and materials.

• Write strategic and inspiring creative briefs informed by research/audience insights.

• Review creative to ensure strategic alignment with the creative brief and that brand mandates are met.

Account Management:

• Lead, manage, and mentor the account management team, responsible for executing content tactics through effective and flawless project management, focusing on successfully achieving university objectives.

• Provide leadership, mentorship, and direction to the account management team, fostering a culture of collaboration and innovation, instilling industry best practices for the team's organizational structure, responsibilities, and processes.

• Work collaboratively with creative, photography, video, digital, content/social, operations/finance, events, and other EMC teams to meet the goals and objectives of division priorities.

Tactical Execution:

• Responsible for delivering project assignments on time and budget.

• Oversee and implement successful processes, including project planning and scheduling, production, budget management, and procurement purchasing on behalf of the brand marketing team.

Media Planning:

• Oversee media strategy, planning, and buying with an external media partner(s) to ensure strategic media thought leadership and innovative channel approaches that help EMC meet and exceed its marketing KPIs.

• Lead the Associate Media Director and external media partner(s) in the creation of strategically and tactically sound media plans and tactics that deliver positive results.

• Monitor and analyze paid media campaign performance metrics, KPIs, and ROI to assess effectiveness while continually identifying opportunities for optimization and improvement.

Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

• Seasoned marketing professional with a minimum of eight years in strategic planning, account management, and client services roles within an advertising agency and/or client-side marketing department.

• Knowledgeable and proficient with leading media strategy and planning efforts, conversant with traditional and emerging media channels, and understanding how effective media plans/tactics impact successful marketing efforts.

• Experience with leading and supervising a high-performing team.

• Proven track record of developing and implementing successful marketing strategies and advertising campaigns that drive positive business results.

• Strong leadership and management skills, with the ability to inspire, motivate, and empower team members to achieve their goals.

• Excellent communication and interpersonal skills, with the ability to articulate complex concepts to a variety of audiences.

• Strategic thinking and problem-solving abilities, with a data-driven approach to decision-making and campaign optimization.

• Comfortable leading content development for traditional and non-traditional media channels.

• Proficiency with digital marketing tools and platforms, possessing a keen understanding of current trends and best practices in digital marketing and communications.

• Adaptable and resilient, with the capacity to thrive in a dynamic and fast-paced environment.

• A strong collaborator with demonstrated experience working in and fostering successful outcomes among a variety of stakeholders, diverse faculty, and staff.

Preferred Qualifications:

• Ten years of experience preferred in strategic planning, account management, and client services roles within an advertising agency and/or client-side marketing department.

  • Director of Strategic Account Management and Media

    1 month ago

    Richmond, Virginia, United States Commonwealth of Virginia Full time

    {"title": "Director of Strategic Account Management and Media", "description": "Job SummaryAs a key member of the Enterprise Marketing and Communications team, the Director of Strategic Account Management and Media will contribute to the development of strategic marketing expertise and lead the account management and paid media teams. This role reports to...

  • Director of Strategic Accounts

    3 weeks ago

    Richmond, Virginia, United States NTG Staffing Full time

    Director Strategic Accounts Job DescriptionNew Tech Global is seeking a seasoned Director of Strategic Accounts to lead our efforts in Richmond, VA. This is a direct hire opportunity with a competitive salary range of $90-110k plus commission.Key Responsibilities:Partner with regional clients to provide account management and drive business growth within...

  • Strategic Accounts Director

    4 weeks ago

    Richmond, Virginia, United States NTG Staffing Full time

    Director Strategic AccountsNew Tech Global is seeking a seasoned professional to fill the role of Director Strategic Accounts. This is a direct hire opportunity with a competitive salary range of $90-110k plus commission.Key Responsibilities:Manage a portfolio of key accounts, providing strategic guidance and support to drive business growth.Develop and...

  • Strategic Communications Director

    1 month ago

    Richmond, Virginia, United States Commonwealth of Virginia Full time

    Job Summary:The Department of Internal Medicine at the School of Medicine is seeking a highly skilled Communications Director to oversee strategic messaging across 11 sub-specialty Divisions and 7 programmatic areas. This role will work closely with the Department Chair and Senior Administrator to develop and implement a comprehensive communications plan...

  • Strategic Planning Director

    2 weeks ago

    Richmond, Virginia, United States Commonwealth of Virginia Full time

    About the RoleWe are seeking a highly skilled and experienced Strategic Planning Director to join our team at the Commonwealth of Virginia. As a key member of our executive leadership team, you will play a critical role in driving the growth and success of our organization.Key ResponsibilitiesDevelop and implement strategic plans to drive business growth and...

  • Senior Media Manager

    2 weeks ago

    Richmond, Virginia, United States J&J Family of Companies Full time

    Job Title: Senior Manager, Retail MediaJ&J Family of Companies is seeking a Senior Manager, Retail Media to join our team. This role will be responsible for translating brand and retailer growth strategy into a cohesive retail media strategy across multiple retailers.Key Responsibilities:Drive connection to the business and foster strategic relationships...

  • Marketing Director for Cancer Research

    1 month ago

    Richmond, Virginia, United States Commonwealth of Virginia Full time

    {"Job Title": "Executive Director for Marketing, Communications, and Public Relations", "About Us": "VCU Massey Comprehensive Cancer Center is a leading institution in the fight against cancer, dedicated to delivering cutting-edge care, innovative research, and community engagement.", "Job Summary": "The Executive Director, Marketing and Communications will...

  • Executive Director for Marketing and Communications

    8 hours ago

    Richmond, Virginia, United States Commonwealth of Virginia Full time

    About the RoleThe Executive Director for Marketing, Communications, and Public Relations will play a key leadership role in shaping the marketing, communications, and public relations strategy for the Massey Comprehensive Cancer Center. This position will oversee the development and execution of a comprehensive marketing, communications, and public relations...

  • Account Director

    1 day ago

    Richmond, Virginia, United States Dotted Line Agency Full time

    About UsDotted Line Agency is a creative agency that specializes in brand, creative, and content services. We work with ambitious companies to drive sustainable growth through strategic partnerships.Our team is passionate about delivering exceptional results and building strong relationships with our clients. We're committed to our values of teamwork,...

  • Strategic Sourcing Director

    11 hours ago

    Richmond, Virginia, United States JLL Full time

    Job Title: Director, Global Strategic SourcingAt JLL, we are seeking a highly skilled and experienced Director, Global Strategic Sourcing to lead our regional execution of annual sourcing plans across Integrated Facilities, Project Management, Property Management clients, and internal stakeholders.Key Responsibilities:Provide leadership and oversight for...

  • Executive Director for Marketing and Communications

    4 weeks ago

    Richmond, Virginia, United States Commonwealth of Virginia Full time

    About Massey Comprehensive Cancer CenterMassey Comprehensive Cancer Center is a leading cancer research and treatment center in the Commonwealth of Virginia. Our mission is to improve the lives of all Virginians by delivering cutting-edge cancer care through patient-centered prevention and treatment, high-impact research, community input and engagement, and...

  • Public Relations Director

    3 weeks ago

    Richmond, Virginia, United States Commonwealth of Virginia Full time

    Job Title: Assistant Director of Public RelationsJoin the Massey Comprehensive Cancer Center team as an Assistant Director of Public Relations. This dynamic role will manage the public relations efforts of the center, increasing national exposure of the research, medical care, and education conducted at Massey.About the Role:The Assistant Director of Public...

  • Strategic Account Executive

    4 weeks ago

    Richmond, Virginia, United States Centric Business Systems - powered by UBEO Full time

    Job Title: Strategic Account ExecutiveWe are seeking a highly motivated and experienced Strategic Account Executive to join our team at Centric Business Systems - powered by UBEO. As a key member of our sales team, you will be responsible for developing and maintaining relationships with our strategic and major accounts, driving revenue growth and expansion...

  • Strategic Delivery Director

    4 weeks ago

    Richmond, Virginia, United States Capital One Full time

    About the RoleWe are seeking a highly skilled and experienced Director of Strategic Delivery to join our Business Cards & Payments Command Center team. As a key member of our leadership team, you will be responsible for leading and developing a team of project management professionals, managing a delivery framework that effectively communicates...

  • Strategic Account Executive

    3 weeks ago

    Richmond, Virginia, United States Centric Business Systems - powered by UBEO Full time

    Job Title: Strategic Account ExecutiveCentric Business Systems - powered by UBEO is seeking a highly motivated and experienced Strategic Account Executive to join our team in Richmond, VA.Job SummaryWe are looking for a sales professional with a proven track record of success in business-to-business sales, particularly in the technology industry. The ideal...

  • Director of Executive Communications

    3 weeks ago

    Richmond, Virginia, United States Virginia Jobs Full time

    Job SummaryThe Director of Executive Communications serves as the chief strategist responsible for developing and executing comprehensive communication strategies that support the Cancer Center Sr. Leadership in alignment with Massey Comprehensive Cancer Center's mission, vision, and goals.Key ResponsibilitiesProvide leadership and guidance to staff,...

  • Marketing Director

    4 weeks ago

    Richmond, Virginia, United States Commonwealth of Virginia Full time

    Marketing Director Opportunity at VCUWelcome to the VCU School of Business, where innovation and excellence come together. As a Marketing Director, you will play a crucial role in elevating our brand and promoting our innovative programs to diverse audiences. Our team is dedicated to crafting compelling narratives that resonate with prospective students,...

  • Director of Enrollment Communications

    1 week ago

    Richmond, Virginia, United States Commonwealth of Virginia Full time

    Job SummaryWe are seeking a highly skilled and experienced professional to serve as the Director of Enrollment Communications for the Commonwealth of Virginia. This key leadership role will be responsible for developing and executing comprehensive communications and marketing initiatives to support the university's enrollment goals for new undergraduate...

  • Deputy Director of Education and Rehabilitative Care

    3 weeks ago

    Richmond, Virginia, United States Virginia Department of Human Resource Management Full time

    About the AgencyThe Virginia Department of Juvenile Justice (DJJ) is committed to protecting the public by preparing court-involved youth to be successful citizens. Our mission is to provide effective interventions that improve the lives of youth, strengthen families and communities within the Commonwealth of Virginia.About the JobDJJ is seeking a qualified...

  • Strategic Sourcing Director

    48 minutes ago

    Richmond, Virginia, United States JLL Full time

    Job SummaryAs a Director of Global Strategic Sourcing at JLL, you will lead the development and implementation of sourcing strategies to optimize JLL managed services operations and drive cost savings. This role requires a strong ability to influence category management teams, regional sourcing teams, and suppliers to ensure enrollment in sourcing...