Marketing and Brand Development Manager

11 hours ago

Richmond, Virginia, United States Campus Life & Style Full time
Campus Life & Style Marketing Manager Role

We are seeking a highly skilled Marketing Manager to join our team at Campus Life & Style. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies to promote our campus housing facilities, increase occupancy rates, and enhance the overall visibility of our properties.

Key Responsibilities:
  • Marketing Strategy Development: Develop and execute integrated marketing plans, including digital, print, and social media campaigns, to promote our campus housing options to students, parents, and other stakeholders.
  • Brand Management: Ensure consistent branding and messaging across all marketing materials and communications to reinforce the value of campus housing.
  • Content Creation: Manage and oversee the creation of marketing collateral, such as brochures, flyers, social media posts, email campaigns, and promotional videos.
  • Digital Marketing: Manage the campus housing website, ensuring that it is up to date with accurate information, engaging content, and optimized for search engines (SEO). Create and monitor paid advertising campaigns (PPC, social media ads) to reach target audiences.
  • Market Research: Conduct market analysis to identify housing trends, preferences of students, and competitive positioning to inform marketing strategies.
  • Social Media Management: Create and manage the social media calendar for campus housing, ensuring regular and engaging content across platforms like Instagram, Facebook, Twitter, and LinkedIn.
  • Event Marketing: Collaborate to promote campus housing during university events (e.g., open houses, orientation, housing fairs). Plan and execute promotional events or campaigns aimed at increasing student engagement with campus housing.
  • Data Analysis: Analyze marketing campaign results and occupancy data to assess effectiveness and ROI. Adjust marketing strategies based on data insights and feedback.
  • Customer Engagement: Foster positive relationships with current and prospective residents by managing inquiries, feedback, and online reviews related to campus housing.

Requirements:
  • A Bachelor degree; or 2-5 years' experience in the student/multi-family housing industry; or equivalent combination of education and experience.
  • Proficiency in Microsoft Outlook, Word, and Excel and Property Management software (Entrata).
  • Working knowledge of market rate and LIHTC programs and Fair Housing Laws and EEO Laws.
  • Strong knowledge of digital marketing, social media, and content management systems (CMS).
  • Proven ability to develop and implement successful marketing strategies.
  • Excellent written and verbal communication skills.
  • Proficiency in graphic design software (e.g., Adobe Creative Suite) and data analytics tools (e.g., Google Analytics).
  • Strong project management skills with the ability to manage multiple priorities.

About Campus Life & Style:
Campus Life & Style is a certified Great Places to Work company and an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws.

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