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Sales and Marketing Strategist

2 months ago

Rockville, Maryland, United States TM Associates Management Inc Full time
Job Type

Full-time

Description

This role as a Sales and Marketing Strategist will play a crucial part in supporting TM Associates Management Inc.'s expanding portfolio of properties by executing effective marketing, promotional, sales, training, and leasing support strategies aimed at achieving and enhancing budgeted occupancy targets.

The ideal candidate will demonstrate success by refining lead generation tactics to attract a qualified applicant pool while consistently promoting TM's mission and core values.

The Sales and Marketing Strategist will work closely with the VP of Marketing, Senior Marketing Manager, Operational VPs, TM Development, department heads, Regional Community Managers, and on-site personnel within a portfolio of TM owned and managed properties to maintain and/or elevate economic occupancy and rental income through the use of advanced technology and streamlined marketing and business practices.

Requirements

This position offers a flexible schedule and will necessitate approximately 25% travel.

The primary responsibilities of the Sales and Marketing Strategist include, but are not limited to the following:

Marketing Execution
  • Focus primarily on assigned TM owned properties that are not meeting or exceeding budgeted economic occupancy goals.
  • Collaborate across departments (Operations, Compliance, Development, Training, Business Operations Systems Support, Marketing, Accounting) as necessary to devise effective strategies that enhance property and company success.
  • Identify and address training needs that will positively influence leasing, occupancy, and marketing objectives.
  • Comprehend the unique marketing requirements at each assigned property and lead the implementation of approved marketing strategies.
  • Develop, create, and execute approved media plans - optimize listings, identify areas of opportunity, and adjust campaigns in real-time as necessary to achieve desired outcomes.
  • Oversee marketing contracts to ensure adherence to budget guidelines and optimize marketing expenditures for assigned properties.
  • Project manage all marketing initiatives, including property websites, collateral, promotional items, digital advertising (PPC, SEO/SEM, display ads, geofencing), social media, reputation management/monitoring, photography, model apartments, etc.
  • Create and maintain web content for property websites, social media, and all internet listings in the assigned portfolio.
  • Collaborate with internal and external resources/vendor partners.
  • Design e-blast campaigns - write copy, select images, perform quality assurance, analyze, and apply best practices.
  • Maintain a comprehensive understanding of market trends and forecasts, demographics, economic conditions, and competitors for properties in the assigned portfolio that could affect occupancy.
  • Support corporate outreach initiatives and property/corporate events.
  • Assist with Corporate Marketing initiatives and events.
  • Handle ad hoc projects and tasks as assigned.

Lead Acquisition Monitoring and Analysis
  • Utilize reports and data points to identify challenges and propose strategic solutions.
  • Employ tracking tools and available technology to assess campaign success and efficiency.
  • Ensure the accuracy of source attribution through quality assurance testing and tracking.
  • Closely monitor and manage campaign performance as it relates to occupancy, lead generation, conversions, and overall return on investment (ROI).
  • Provide regular marketing performance reporting and analysis and present findings to key stakeholders.

What You Bring to Us:
  • BA/BS degree required.
  • Minimum of three to five years of property management marketing experience that encompasses a diverse portfolio (affordable/conventional/mixed-income/rural development, new construction, lease-up, redevelopment) or equivalent.
  • A positive, can-do attitude and a strong desire to deliver exceptional service.
  • Demonstrated proficiency in business writing and verbal communication.
  • Comfortable presenting to a diverse audience.
  • Analytical mindset with the ability to evaluate campaign effectiveness, identify areas of opportunity, implement action plans, and measure results.
  • Drive to continuously learn and develop skills.
  • Exceptional team player and collaborator that will foster a positive corporate culture and be a brand ambassador for TM Associates Management Inc.
  • Attention to detail and quality of work product.
  • Highly creative with fresh ideas and innovative perspectives.
  • Proficiency in Microsoft Office Suite required.
  • Working knowledge of Adobe Suite.
  • Experience with Yard (Voyager, CRM, Rent Café) a plus.