USA Community Engagement Manager

2 weeks ago

Reston, Virginia, United States Public Sector Network Full time
Position Overview

Salary: Competitive

About Public Sector Network:

Public Sector Network serves as a collaborative platform aimed at empowering government entities worldwide to dismantle barriers, foster collaboration, and enhance outcomes for citizens. Our expanding network encompasses all levels of government and public services, enabling members to connect, benchmark, and exchange best practices.

Role Responsibilities:

In this role, reporting directly to the Regional Marketing Director, you will take charge of marketing initiatives for Public Sector Network's prominent communities. You will be part of a dedicated sales and marketing team, playing a crucial role in the success of our USA event series.

  • Formulate comprehensive marketing plans for targeted roadshows, large-scale events, and tailored offerings as necessary.
  • Compile lists of potential client organizations utilizing directories and various resources to aid in partnership marketing research.
  • Assist in overseeing the external list research team, conducting quality checks on newly generated data, reviewing briefing documents, and scheduling research projects.
  • Support the management of the graphic design team, primarily focusing on prioritization and project oversight.
  • Engage with current and prospective client organizations to identify and act on sales opportunities at our events.
  • Evaluate client needs and recommend suitable products and services through professional communication.
  • Monitor evolving client needs and competitor activities, reporting findings to inform sales strategies and business direction.
  • Follow up with event attendees to ensure satisfaction and gather valuable feedback for Public Sector Network.
  • Implement marketing campaigns via HubSpot, encompassing email outreach, data segmentation, social media, and SEO strategies.
  • Design and maintain event websites and landing pages using WordPress.
  • Collaborate with production, sales, and operations teams to effectively execute marketing strategies and provide insights on event marketability.
  • Coordinate with clients regarding marketing strategies and the delivery of customized products (such as webinars and pay-per-lead services).
  • Promote membership growth for Public Sector Network through effective marketing of membership offerings.

General Responsibilities:

  • Actively contribute to the Company's social objectives.
  • Foster a positive workplace culture and support its development.
  • Engage ethically, kindly, and respectfully with colleagues, customers, suppliers, and all individuals encountered during employment.
  • Embrace a proactive attitude, taking responsibility for actions, seeking answers, and making informed decisions.

What We Provide:

  • A flexible and fully remote working environment.
  • Opportunities for growth in a dynamic setting with significant potential for advancement.
  • A collaborative and passionate team atmosphere.
  • Four weeks of paid leave.

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