USA Marketing Strategist for Public Sector

2 weeks ago

Reston, Virginia, United States Public Sector Network Full time
Position Overview

Salary: Competitive

About Public Sector Network:

Public Sector Network serves as a collaborative platform designed to empower government entities worldwide to dismantle barriers, foster collaboration, and achieve superior outcomes for citizens. Our expanding community encompasses all levels of government and public services, enabling members to connect, benchmark, and exchange best practices.

Role Responsibilities:

As a key member of our dynamic sales and marketing team, reporting directly to the Regional Marketing Director, you will spearhead the marketing efforts for Public Sector Network's prominent communities. Your contributions will be vital to the success of our USA event portfolio.

  • Formulate comprehensive marketing plans for targeted roadshows, large-scale events, and tailored offerings as necessary.
  • Compile lists of potential client organizations utilizing directories and various resources to aid in partnership marketing research.
  • Support the management of the external list research team, including testing newly developed data, reviewing briefing documents, and coordinating list research initiatives.
  • Assist in overseeing the graphic design team, primarily focusing on prioritization and project management.
  • Engage with current and prospective client organizations to identify and act on sales opportunities at our events.
  • Evaluate client needs and recommend appropriate goods and services through effective communication.
  • Monitor evolving client needs and competitor activities, providing insights to influence sales management and business strategy.
  • Follow up with event attendees to ensure satisfaction and gather valuable feedback for Public Sector Network.
  • Implement campaigns through HubSpot, encompassing email marketing, data segmentation, social media, and SEO strategies.
  • Design and maintain event websites and landing pages using WordPress.
  • Collaborate with production, sales, and operations teams to effectively execute marketing strategies and assess event marketability.
  • Coordinate with clients on marketing strategies and the delivery of customized products.
  • Promote membership growth for Public Sector Network through effective communication of membership benefits.

General Responsibilities:

  • Actively contribute to the Company's social mission.
  • Foster a positive workplace culture and support its development.
  • Conduct oneself ethically, kindly, and respectfully towards colleagues, customers, suppliers, and all individuals encountered during employment.
  • Embrace a proactive attitude, taking responsibility for actions, inquiries, and decision-making.

What We Offer:

  • A flexible and fully remote work environment.
  • Opportunities for growth in a dynamic setting with significant potential for advancement.
  • A collaborative and passionate team atmosphere.
  • Four weeks of paid leave.

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