Amazon Global Advertising Manager

6 days ago


New York, New York, United States Americanflat Full time
Job Summary

We are seeking an experienced Amazon Advertising Manager to lead our paid advertising efforts and drive targeted traffic to our website. As a key member of our team, you will be responsible for developing and implementing comprehensive advertising strategies to maximize ROI and grow revenue.

Key Responsibilities
  • Mentor and manage a team of PPC specialists to ensure success and growth
  • Oversee budgeting and allocate funds across PPC campaigns for efficient resource use
  • Develop, implement, and oversee PPC campaigns on the Amazon platform to meet marketing objectives and achieve client goals
  • Create and execute comprehensive advertising strategies to achieve revenue and profitability goals, including in-depth keyword research, competitor analysis, and market research
  • Continuously monitor and analyze campaign performance, making data-driven optimizations to maximize ROI
  • Analyze campaign data to identify trends, insights, and areas for improvement
  • Collaborate with cross-functional teams to align PPC strategies with broader marketing initiatives and business goals
  • Recruit and onboard new advertising roles for the Amazon team in collaboration with HR
  • Conduct performance reviews and provide training, guidance, and leadership to all advertising team members
  • Develop and adjust advertising strategy, structure, and SOPs in alignment with overall business goals, overseeing the implementation of strategies for new product launches
Requirements
  • Minimum 5 years of proven experience in managing PPC campaigns on Amazon platform
  • Hands-on experience with Amazon's vendor and seller central
  • Ideal if you have experience working with a large catalog of several hundred SKUs
  • Proficiency in analyzing campaign data, interpreting metrics, and deriving actionable insights to optimize performance
  • Strong attention to detail to ensure accuracy in campaign setup, keyword targeting, and ad copywriting
  • Proven leadership skills with experience managing a team of PPC specialists
Personal Attributes
  • Adaptable, resourceful, able to work within and navigate ambiguity
  • Prioritization shifting and ability to multitask
  • Creative and curious - find a better way
  • Strong interpersonal skills - diplomatic, tactful, excitable but balanced
  • Friendly and overall helpful behavior
  • Passion for problem-solving
  • A proactive approach to identifying issues and implementing effective solutions with an action-oriented point of view ('I intend to')
  • Self-motivated and assertive with the ability to hunt down answers and drive solutions autonomously
Perks and Benefits
  • 100% remote environment
  • Attractive health, dental, and vision insurance coverage (US Only)
  • Paid time off
  • Wellness Days
  • Parental Leave
  • Bereavement Leave
  • Defined Career Path
  • Learning and Development Opportunities


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