Director, Audience Insights
2 weeks ago
Warner Bros. Discovery is seeking a seasoned Director, Audience Measurement to join our team. As a key member of our Measurement & Attribution team, you will play a critical role in developing and testing innovative ad solutions, establishing workflows for planning, optimizing, and measuring audiences to drive value for our advertiser partners.
Key Responsibilities:- Collaborate with cross-functional teams to design and build Data-Driven Video (DDV) offerings that leverage our unique data assets and methodological expertise.
- Oversee the development and execution of Proof of Concept (PoC) initiatives to accelerate our next-generation measurement and currency capabilities.
- Build and maintain strong relationships with measurement providers to drive incremental improvements to our measurement of client campaigns.
- Work with sales leads to ensure our audience measurement offerings are clear to our brand and agency clients, and gather feedback to further enhance our capabilities.
- Contribute to the development of a WBD point-of-view on media measurement, including the creation of presentations, white papers, and industry committee participation.
- 8-12 years of experience in ad-tech, media measurement, programming, or ad agency roles with hands-on experience in media measurement and measurement product development.
- Proficiency in programming languages such as SQL, Python, and R for data analysis.
- Strong knowledge of major linear and digital TV measurement reporting services, including Comscore, Nielsen, and VideoAmp.
- Familiarity with cross-platform and addressable measurement of broad demo and advanced audiences.
- Bachelor's degree in a related field, such as computer science, mathematics, marketing analytics, statistics, or economics.
- Must have the legal right to work in the United States.
At Warner Bros. Discovery, we value diversity, equity, and inclusion. We are committed to building a workforce that reflects the diversity of our society and the world around us. We are an equal opportunity employer and welcome applications from qualified candidates.
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