Strategy Director

1 week ago


New York, New York, United States Blue State Full time
About the Role

We're seeking a seasoned Strategy Director with a proven track record in developing impactful strategies that drive brand engagement, supporter experience, and creative development. As a key member of our Strategy Team, you'll work closely with a cross-disciplinary group of experts to uncover rich audience insights, develop frameworks, and craft strategies that address the world's most pressing challenges.

Key Responsibilities
  • Lead research, discovery, and insight development processes to inform creative, messaging, and campaign design decisions.
  • Determine the right research methodology and strategic approach to client challenges, collaborating with internal and external teams to produce data-driven strategies.
  • Conduct primary and secondary research, including interviews, surveys, focus groups, and social listening, to inform strategic recommendations.
  • Translate research findings into actionable insights, including strategic propositions, audience definitions, and clearly articulated objectives and KPIs.
  • Oversee or deliver traditional business and marketing frameworks, such as SWOTs, personas, user journeys, and creative briefs.
  • Facilitate brainstorming sessions, client presentations, workshops, and project delivery.
About Blue State

Blue State is a purpose-driven agency that partners with leading causes, brands, and campaigns to create real change. With a team of creative and analytical minds from the political, nonprofit, and brand worlds, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters.

What We're Looking For
  • 8+ years of relevant experience in a strategy role.
  • Strong communication skills, with the ability to explain complex work clearly and build trust with clients and colleagues.
  • A mix of qualitative and quantitative research experience, with familiarity with social psychology, cognitive science, and behavioral economics frameworks.
  • Experience with social listening tools like Brandwatch and Audiense, and syndicated survey tools like GWI.
  • A curious and proactive mind, with a passion for using data to identify and solve problems.
  • Experience facilitating ideation sessions and workshops, with a strong ability to adapt to new situations and communicate effectively with clients and colleagues.
Compensation and Benefits

The salary range for this position is $75-$125 per hour, with compensation commensurate with experience. We offer a competitive benefits package, including a commitment to diversity, equity, and inclusion.

At Blue State, we value diversity and encourage applications from underrepresented communities. If you're passionate about making a difference and have the skills and experience to succeed in this role, we want to hear from you.



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