Audience Data and Insights Manager

1 week ago

New York, New York, United States Hyve Group Full time
About Hyve Group

We are a global events and media company that connects industry communities through our portfolio of leading events and online platforms. Our mission is to drive innovation and progress across our customer communities.

We value quality, passion, uniqueness, and teamwork, and we are committed to employing individuals from all backgrounds and creating a culture based around belonging.

Our hybrid working model ensures we respect our peoples' work/life balance.

Job Summary

We are seeking an Audience Data and Analytics Manager to support our Global Brands teams. In this role, you will be responsible for managing all of our audience data, handling everything from reporting, data analysis, and internal data usage.

You will generate detailed reports that our Attendee Experience, Retailer & Brands, Operations, Sales, and Marketing teams will rely on. Your role will provide crucial support in the execution of our meetings program, Meetup, which involves analyzing our audience data to support segmented communication plans effectively.

You will work closely with the Retailer & Brands, Operations, Sales, and Marketing teams. This position will report directly to the SVP of Attendee Experience.

Key Responsibilities
  • Manage and optimize our audience data for our registered attendee base for maximum efficiency and effectiveness.
  • Produce and maintain reports that track our audience activity before our events.
  • Partner with marketing to develop strategic marketing segments and lists for targeted campaigns for our current audience.
  • Partner with sales teams to provide current audience reporting that can be leveraged for selling.
Requirements
  • Robust Knowledge of HubSpot and/or Similar CRM: Demonstrated expertise in CRM data management is essential, with a focus on data accuracy and utility.
  • Experienced in Reporting: Ability to generate insightful reports both within CRM platforms and using external tools, guiding business decisions.
  • Analytical Skills: Strong analytical skills with the ability to interpret complex data and turn it into actionable insights.
  • Project Management: Excellent organizational and project management skills to handle multiple priorities in a fast-paced environment.
  • Communication: Exceptional communication skills, capable of effectively presenting data insights and strategies to stakeholders at all levels.
What We Offer
  • The salary band for this position ranges from $80,000 - $90,000 based on experience.
  • This position will be eligible for a competitive bonus structure.
  • Full medical, dental, vision package to fit your needs.
  • Retirement plan with company match (401K).
  • Competitive vacation policy.
  • Hybrid Work.

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