Audience Sciences Manager
4 weeks ago
At Mediahub Worldwide, we are seeking an experienced Audience Sciences Manager to join our team. As an Audience Sciences Manager, you will be responsible for overseeing the curation of audience data to define, model, and create audience segmentation, as well as addressable activation and measurement of audience-level performance.
Key Responsibilities:
- Develop a deep understanding of client industries, business objectives, and strategies to inform strategic audience planning and activation.
- Assess client audience needs and create activation strategies and learning agendas that complement multi-channel media plans and provide actionable intelligence.
- Serve as a strategic partner in aligning audience analytics with clients' broader business goals and develop intelligently designed, efficient, and effective approaches to support those objectives.
- Provide analytic insights in support of custom audience creation based on multiple data sources, including first-party CRM data, third-party data, and syndicated survey data.
- Oversee the use of multiple data sources within proprietary audience data platforms to create custom audiences for clients across multiple verticals.
- Collaborate with centralized Product and Engineering teams to help drive innovation and new services.
- Serve as project lead on audience-focused, client-facing projects.
- Serve as day-to-day contact with media teams and clients and participate in recurring and ad-hoc internal and client meetings.
- Accountable for the quality of deliverables, including pertinent insights and actionable recommendations.
- Assume a lead role in presenting findings to media teams and clients.
- Track project resources and progress against task plans to ensure on-time and on-budget project delivery.
- Handle multiple projects concurrently and identify ways to improve audience workstreams.
- Actively seek out opportunities to perform next-level tasks.
Requirements:
- Experience with audience planning and activation in addressable platforms.
- Experience working in audience-specific platforms (LiveRamp, Adobe, etc.).
- Ability to articulate a strategic foundation for audience activation.
- Experience working with both internal planning, activation, and analytics teams as well as direct client contact.
- Familiarity with the impact of cookie deprecation and privacy legislation on addressable audience targeting and measurement.
About Us:
At Mediahub Worldwide, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program, and paid family benefits to support you and your family.
The salary range for this position is $120,000-$130,000 USD.
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