Associate Director, PI HCP Marketing Lead
2 weeks ago
The Associate Director, PI HCP Marketing will be responsible for leading all nonpersonal and digital promotion efforts for Takeda's primary immunodeficiency (PI) portfolio. This includes serving as the marketing lead for new therapy and device launches, as well as leading marketing efforts for new products, indications, and devices in close partnership with other marketing counterparts, the franchise marketing team, U.S. medical affairs, managed markets, patient services, and global teams.
Key Responsibilities:- Develop and implement marketing strategies and programs that best position Takeda's primary immunodeficiency (PI) portfolio of brands for market leadership.
- Using an insights-driven approach, develop and execute a comprehensive Omnichannel marketing plan that competitively positions Takeda brands favorably to key audiences.
- Oversee HCP Digital NPP strategy, channel selection, and tactical execution to ensure the delivery of impactful and engaging content.
- Encourage innovation and experimentation to stay ahead in a rapidly evolving market landscape.
- Own and drive the PI portfolio strategy and oversee the creation and implementation of key portfolio resources for HCPs.
- Serve as the marketing lead and drive marketing activities for new products, indications, and devices.
- Use analytics to measure the impact and effectiveness of strategies, tactics, and brand communications.
- Partner with agencies, franchise teams, and cross-functional partners to ensure the effective execution of brand strategies and tactics.
- Effectively work with and manage external vendors and agency partners.
- Ensure all resources and programming are in alignment with Takeda Compliance, Legal, and Regulatory requirements.
- Support the management and monitoring of the PI HCP marketing budget.
- Bachelor's degree required, MBA or advanced degree preferred.
- 7+ years of US commercial pharmaceutical experience required.
- Knowledge and experience of working in a marketing role in specialty and/or rare disease preferred.
- HCP brand marketing experience required.
- Digital marketing experience required.
- Expertise in the development and execution of multi-channel marketing programs (print, in-office, non-personal, and digital) preferred.
- Agency management experience (briefing/execution/budgetary oversight) required.
- Must have in-depth knowledge of pharmaceutical marketing and sales.
- Strong communication and presentation skills required.
- Use data-driven insights to refine and improve results continuously.
- Strong analytical, problem-solving, and strategic thinking skills required.
- Will collaborate and work effectively with cross-functional teams.
- Ability to travel as required, ~20%.
Takeda is a patient-focused company that inspires and empowers employees to grow through life-changing work. We are certified as a Global Top Employer and offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location: USA - MA - Cambridge - Kendall Square - 500
U.S. Base Salary Range: $149,100.00 - $234,300.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
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